Online Communities Executive at CIMA
London, United Kingdom
- Current
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- Online Communities Executive at CIMA
- Past
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- Editor & Programme Manager at Chinwag
- Editor at NMK (New Media Knowledge)
- Development Researcher & Scriptwriter at Hotshot Films & Macmillan Media
- UK Editor-In-Chief at deo.com (music website)
- Senior Producer at allaboutparents.com, Express Newspapers Ltd
- Web Editor eyi.com at Ernst & Young International
- Freelance Journalist & Web Editor (Self-employed)
- Editor/Chief Writer at Fringe Frequency website
- Education
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- University of Strathclyde
- The University of Glasgow
- Recommended
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3 people have recommended Deirdre - Connections
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- Industry
- Online Media
- Websites
Deirdre Molloy’s Summary
I'm a community manager, web editor, writer and events producer with extensive experience in content management, strategy, journalism, production, R&D, and events development across new media, print and TV enterprises.
Deirdre Molloy’s Experience
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Online Communities Executive
CIMA
(Non-Profit; Accounting industry)
December 2008 — Present (1 year 2 months)
Managing the project, I am collaborating with CIMA staff, suppliers, members, students and the wider web to develop, launch and run CIMAsphere, the global online community platform for management accounting, finance and business. Launched in closed beta April 2009, it publicly launched on 13th July 2009.
Comprised of blogs, forums, groups, community answers, live events and social networking elements, the site achieved 10,000 registered community members within 6 months of launch.
My role encompasses:
* development of community and social media guidelines and policies
* recruitment and management of a range of expert and student bloggers
* training and workflow management of 20 in-house moderators drawn from across the businesses
* manage continual site improvement, SEO enhancements and CRM integration updates
* progress web design, usability, information architecture and functionality, liaising with our technology platform supplier
* extending and connecting the brand to other communities and networks (Facebook, Twitter, LinkedIn, AccountingWeb, etc)
* monitor analytics and metrics, developing specific community metrics for the business
* online content and event planning in liaison with communications, marketing, education and professional standards teams
* introducing online reputation monitoring tools and expertise to the comms team
* provide community-focused editorial for email newsletters and monthly member's magazine -
Editor & Programme Manager
Chinwag
(Privately Held; Internet industry)
October 2006 — December 2008 (2 years 3 months)
Strategic planning and content, web design, community management and email marketing for re-launch and ongoing beta development of the main Chinwag site (http://www.chinwag.com).
Chinwag is an online community, content and services aggregator featuring blogs, aggegrated blogs, events, training and business networking for the digital media industry in the UK and beyond.
Whilst at Chinwag I also:
• Developed, programmed and managed the popular Chinwag Live events series (http://live.chinwag.com) begun in February 2007, totalling 23 events until December 2008 with speakers fom brands such as Yahoo, Microsoft, Vodafone, BT, eBay, MySpace, BBC, Channel 4, The Guardian, Nokia, Nielsen Online, CNET and Last.fm.
• Maintained an overview of industry trends, talent and innovation, foregrounding them in events and web content.
• Moderated its suite of email discussion lists for digital marketing, web design, usability, and mobile media.
• Used social media and collaborative tools (Facebook, Twitter, wikis, Upcoming, LinkedIn) to engage with, grow and support a broad community of digital media professionals. -
Editor
NMK (New Media Knowledge)
(Internet industry)
December 2004 — October 2006 (1 year 11 months)
Edited & managed NMK (New Media Knowledge), a website and events & training network for UK digital media practitioners http://www.nmk.co.uk)
- wrote features, news and reports
- sourced and commissioned articles from a wide network of digital industry experts
- managed the online community and contributors
- produced email newsletters and a range of marketing materials
- co-developed and managed 'Content 2.0' 2006 conference and website
- co-developed and organised the digital panels at 'In The City 2005' (Manchester music industry conference)
- co-developed and organised the 'In the City Interactive' (London) 2005 conference and website
- strategic research and direct programming for over 10 NMK industry events and conferences including the 'Beers & Innovation' series which I founded, and authored its supporting blog
- commissioned and collaborated with external events producers including Mike Butcher (now editor, TechCrunch Europe). -
Development Researcher & Scriptwriter
Hotshot Films & Macmillan Media
(Privately Held; 1-10 employees; Broadcast Media industry)
April 2002 — December 2003 (1 year 9 months)
Developed and scripted an episode of the BBC NI series 'Street Detectives'; also worked across portfolio of development projects and pitches to BBC, Channel 4 and Channel 5 (www.hotshotfilms.com). Production-managed video for Department of Employment & Learning's 'Aim Higher' campaign (www.macmillanmedia.com).
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UK Editor-In-Chief
deo.com (music website)
(Online Media industry)
May 2000 — July 2001 (1 year 3 months)
Managed editorial and publishing schedule; line-managed 3 editorial staffers and pool of freelancers; commissioned, subbed & proofed copy; updated site daily; developed microsites and blogs for labels & artists including Universal, Warners, Mute, and Rough Trade; handled editorial recruitment; worked with designer & manager to develop site & enhance functionality. Swedish-owned pan-European suite of sites now defunct.
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Senior Producer
allaboutparents.com, Express Newspapers Ltd
(Public Company; 1001-5000 employees; Online Media industry)
November 1999 — May 2000 (7 months)
Defined & developed all subject areas for site in inception stage: delivered content & GUI plan to web designers; liased with web architect on navigation, tools & CMS; produced features, advice-guides, quizzes and celebrity interviews focusing on: Work & Money, Childcare, PrePregnancy, Health & Nutrition, and Education. Richard Desmond folded this site along with 2 others (sportlive.net and companyleader.com) in Nov 2000.
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Web Editor eyi.com
Ernst & Young International
(Privately Held; 10,001 or more employees; Financial Services industry)
July 1998 — November 1999 (1 year 5 months)
Wrote & researched articles; sourced and edited articles by senior E&Y experts worldwide; updated and developed site; liased globally with E&Y marketing depts senior staff and national web editors; contributed to site re-design; merger and re-branding initiatives.
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Freelance Journalist & Web Editor
Self-employed
(Self-Employed; Myself Only; Writing and Editing industry)
July 1995 — June 1998 (3 years )
Covered entertainments, technology and current affairs for publications including The Observer, The Scotsman, The Herald, Scotland On Sunday, .net magazine, The Big Issue, The List, Fortnight and the Time Out City Guidebook to Edinburgh & Glasgow.
Other freelance projects have included:
• Festival Co-ordinator - Between The Lines literary arts festival, Belfast (Jan-May 2004)
• Freelance Editor & Marketing Manager - Lifecycles.co.uk (July 2003-Nov 2004)
• Marketing & Editorial Consultant - myvillage.com (Aug-Oct 2001)
• Copywriter - Barkers Advertising, Glasgow, (Mar-May 1998)
• Web Writer - The Herald, Scottish Media Group, Glasgow (Apr–Jun 1996) -
Editor/Chief Writer
Fringe Frequency website
(Online Media industry)
July 1996 — September 1996 (3 months)
Pilot website backed by Apple, Adobe & The Scotsman, covering and updated daily during the 1996 Edinburgh Fringe and Film Festivals. Writing feature interviews, news stories and reviews (covering film, theatre, comedy and books), artists I interviewed included Graham Norton, Bill Bailey, Scott Capurro, Mel & Sue, David Greig and Jenny Eclair. I also managed and edited the work of 5 freelance writers. Site was awarded BBC Radio One 'Website of the Day'.
