Director of eCommerce at Dixons Stores Group
Redhill, United Kingdom
- Current
-
- Director of eCommerce at Dixons Stores Group
- Past
-
- Head of Web Selling and Customer Services at John Lewis
- Head of Marketing at Xbridge
- Head of eDevelopment at Yell
- Online Manager, Encarta at Microsoft (Websters Intl)
- Project Manager at Chadwyck-Healey Ltd
- Education
-
- Cambridge University
- Recommended
-
2 people have recommended David - Connections
-
173
connections
- Industry
- Online Media
- Websites
David Walmsley’s Summary
I have recently joined DSGi to lead the ecommerce business. I previously headed up John Lewis Direct's web and customers services teams and led the commercial side of the online business for John Lewis. I have been working in the digital space for the last 15 years having built my first web site in 1994. At DSGi I carry the full P&L responsibility for the online business.
My approach is to focus on developing talented and passionate people, organising simple structures that have clear lines of accountability and ownership of the customer and our commercial goals.
I tend to drive the business with a heavy use of analytics - standard commercial/financial analysis but also a strong reliance on web analytics. An iterative, fact-based approach to developing the customer experience and merchandising is critical to achieving a best-in-class online operation.
David Walmsley’s Specialties:
Ecommerce; retail; web analytics; digital strategy; web merchandising; search; sales and marketing; e-retail; online marketing; seo; sem; roi-driven marketing; affiliate network building; account management; digital brand strategy; brand development; partnerships; ebusiness; online transactional and fulfilment capabilities; online marketing strategy; web site development; commercial development; partnerships technical and commercial; content publishing;
David Walmsley’s Experience
-
Director of eCommerce
Dixons Stores Group
(Public Company; DXNS; Retail industry)
October 2009 — Present (4 months)
Run the online business within DSGi.
-
Head of Web Selling and Customer Services
John Lewis
(Partnership; Retail industry)
April 2007 — October 2009 (2 years 7 months)
Run the commercial side of John Lewis Direct.
-
Head of Marketing
Xbridge
(Privately Held; 51-200 employees; Financial Services industry)
January 2006 — April 2007 (1 year 4 months)
Developed new online insurance brand, Simply Business. Ran online marketing operation for this financial services outfit.
-
Head of eDevelopment
Yell
(Public Company; Online Media industry)
February 1999 — December 2005 (6 years 11 months)
Developed and ran Yell's eBusiness programme - generating sales though an online customer portal, building self-service systems, ad creation, and some other random R&D work such as speech recognition.
-
Online Manager, Encarta
Microsoft (Websters Intl)
(Online Media industry)
April 1996 — January 1999 (2 years 10 months)
Developed the online channel for Encarta - mostly content and data work but also some more interesting publishing development work.
-
Project Manager
Chadwyck-Healey Ltd
(Online Media industry)
September 1993 — March 1996 (2 years 7 months)
First job out of Uni - worked as editorial assistant on CD-ROM databases of literature working with SGML; discovered Web (not me personally but you know what I mean) in early 94; worked as project manger focused on online from that point.
David Walmsley’s Education
-
Cambridge University
BA Hons. , History , October 1990 — June 1993
- Activities and Societies:
- Theatre direction - a little Greek tragedy, some French existential angst; music - playing, engineering; Debating Society member; History Society member.
Additional Information
David Walmsley’s Websites:
David Walmsley’s Groups:
-
Royal Society for the encouragement of Arts, Manufactures and Commerce -
Cambridge University Alumni Group -
Digital Lounge -
IDM Digital Council
David Walmsley’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
