Content Strategy Director at Content Process Ltd
- London, United Kingdom
- Online Media
David Pitchford's Overview
- Content Strategy Director at Content Process Ltd
- Founder and Director at Intelligent Giving
- Content Lead at Scient
- EMEA web manager at PricewaterhouseCoopers
- Writer & sub-editor at Emap
- Editor, writer and sub-editor at The London Times, News of the World, Camping Magazine (editor) and more
- School for Social Entrepreneurs
- The University of Manchester
- Haileybury College
David Pitchford's Summary
Status: Working with Teachers International Consultancy.
I plan and actively manage every editorial dimension of web, intranet and offline communications projects. My work is grounded in long experience of requirements-gathering, project management and process-driven content creation.
I am a veteran content strategist with a rare blend of journalistic, strategic, technical and UX skills. My career spans the private, public and voluntary sectors, two-person to 250,000-person companies, the UK to the US to the Middle East.
Clients (agency or direct) include: Sony, Etihad Airlines, Jaguar Land Rover, Invesco Perpetual, Mindshare, PwC, Shire Pharmaceuticals, ACCA, Saudi Aramco, News International, Allied Domecq, Boots, the House of Lords.
Specialties: Content-focussed website planning and project management | User experience planning | Content strategy | Process creation & documentation | Copywriting | Editorial governance, staff recruitment and mentoring.
David Pitchford's Experience
Founder and Director
June 2005 – March 2008 (2 years 10 months)
Attracted £300k+ philanthropic funding then built and with three staff and two interns maintained a Which?-style online guide to charities - the UK's most popular non-transactional charity site. Featured in all national newspapers, on national radio and TV, and viewed as a loud and provocative voice in the voluntary sector.
Public Company; 1001-5000 employees; pub; Marketing and Advertising industry
June 1999 – June 2002 (3 years 1 month)
Led the User Experience/Content workstream on web/intranet projects for large corporates. Incorporated user research, taxonomy, style guides, tone of voice guides, use cases, input training - in close partnership with technical and business workstreams.
EMEA web manager
Partnership; 10,001+ employees; Accounting industry
June 1996 – May 1999 (3 years)
Project manager and trainer, creating and managing country- and language-specific websites for each EMEA territory in which PwC has a presence.
Writer & sub-editor
1995 – 1997 (2 years) Internet Magazine and Communications Times
Interviewed seminal internet figures including Vint Cerf and experimented with emerging technologies including IRC and QTVR. Also contributed to and sub-edited the world's best-selling internet guide, "The Rough Guide to the Internet"
Editor, writer and sub-editor
The London Times, News of the World, Camping Magazine (editor) and more
January 1990 – May 1996 (6 years 5 months) London, United Kingdom
Ran small national magazine, co-ordinating advertising, printing and publisher requirements. Conceived and wrote/commissioned articles and regular columns. Interviewed broad range of celebrities, captains of industry etc. Worked with designers to lay out then proof-read/cut/expand articles, compose headlines, subheads and captions. Rewrote contributed copy.
David Pitchford's Volunteer Experience & Causes
David Pitchford's Skills & Expertise
- User Experience
- Content Creation
- Content Strategy
- Digital Strategy
- Social Media
- Digital Marketing
- Web Content
- Web Strategy
- Social Media Marketing
- Online Marketing
- Content Development
- Web Editing
- Google Analytics
- Content Management
- Web Content Management
- New Media
- Digital Media
- Web Analytics
- Digital Project Management
David Pitchford's Education
School for Social Entrepreneurs
2007 – 2008
B Soc. Sci, Social Anthropology
1984 – 1987
Everything I learned in anthropology has no doubt been discarded as antediluvian nonsense by now but I picked up useful tidbits in modules in Politics, Spanish, Sociology and Philosophy.
1977 – 1982
David Pitchford's Additional Information
New technologies, persuasive writing, the psychology of giving, Asturias, old Range Rovers
- Groups and Associations:
Fellow of the RSA (Royal Society for the encouragement of Arts, Manufacture & Commerce) | Member of the Content Strategy Association UK
- Honors and Awards:
Winner of the New Statesman Information & Openness Award 2007
Contact David for:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch