David Pitchford

Content Strategy Director at Content Process Ltd

London, United Kingdom
Online Media

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David Pitchford's Overview

  • Content Strategy Director at Content Process Ltd
  • Writer & sub-editor at Emap
  • Editor, writer and sub-editor at The London Times, News of the World, Camping Magazine (editor) and more

407 connections


David Pitchford's Summary

Status: Working with Teachers International Consultancy.

I plan and actively manage every editorial dimension of web, intranet and offline communications projects. My work is grounded in long experience of requirements-gathering, project management and process-driven content creation.

I am a veteran content strategist with a rare blend of journalistic, strategic, technical and UX skills. My career spans the private, public and voluntary sectors, two-person to 250,000-person companies, the UK to the US to the Middle East.

Clients (agency or direct) include: Sony, Etihad Airlines, Jaguar Land Rover, Invesco Perpetual, Mindshare, PwC, Shire Pharmaceuticals, ACCA, Saudi Aramco, News International, Allied Domecq, Boots, the House of Lords.

Specialties: Content-focussed website planning and project management | User experience planning | Content strategy | Process creation & documentation | Copywriting | Editorial governance, staff recruitment and mentoring.

David Pitchford's Experience

Content Strategy Director

Content Process Ltd

February 2008Present (6 years 8 months) London, UK

I manage all user experience aspects of smaller online projects or join forces with other agencies (most recently OgilvyOne and DigitasLBi) to focus on Content Strategy on larger projects.

Founder and Director

Intelligent Giving

June 2005March 2008 (2 years 10 months)

Attracted £300k+ philanthropic funding then built and with three staff and two interns maintained a Which?-style online guide to charities - the UK's most popular non-transactional charity site. Featured in all national newspapers, on national radio and TV, and viewed as a loud and provocative voice in the voluntary sector.

Content Lead


Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

June 1999June 2002 (3 years 1 month)

Led the User Experience/Content workstream on web/intranet projects for large corporates. Incorporated user research, taxonomy, style guides, tone of voice guides, use cases, input training - in close partnership with technical and business workstreams.

EMEA web manager


Partnership; 10,001+ employees; Accounting industry

June 1996May 1999 (3 years)

Project manager and trainer, creating and managing country- and language-specific websites for each EMEA territory in which PwC has a presence.

Writer & sub-editor


19951997 (2 years) Internet Magazine and Communications Times

Interviewed seminal internet figures including Vint Cerf and experimented with emerging technologies including IRC and QTVR. Also contributed to and sub-edited the world's best-selling internet guide, "The Rough Guide to the Internet"

Editor, writer and sub-editor

The London Times, News of the World, Camping Magazine (editor) and more

January 1990May 1996 (6 years 5 months) London, United Kingdom

Ran small national magazine, co-ordinating advertising, printing and publisher requirements. Conceived and wrote/commissioned articles and regular columns. Interviewed broad range of celebrities, captains of industry etc. Worked with designers to lay out then proof-read/cut/expand articles, compose headlines, subheads and captions. Rewrote contributed copy.

David Pitchford's Volunteer Experience & Causes

  • Volunteer Experience

    • Contributor to editorial and marketing work

      Afghan Action
      • Poverty Alleviation
      January 2011 present (3 years 9 months)
  • Volunteer Interests

    • Organizations I support:

      • Oxfam
      • Sustrans
      • Compassion in World Farming

David Pitchford's Skills & Expertise

  1. User Experience
  2. Content Creation
  3. Content Strategy
  4. Copywriting
  5. Journalism
  6. Digital Strategy
  7. Social Media
  8. Editorial
  9. Digital Marketing
  10. SEO
  11. Web Content
  12. Intranet
  13. Web Strategy
  14. Social Media Marketing
  15. Blogging
  16. Editing
  17. Online Marketing
  18. Writing
  19. Content Development
  20. Web Editing
  21. Google Analytics
  22. Content Management
  23. Web Content Management
  24. CMS
  25. New Media
  26. Digital Media
  27. Web Analytics
  28. Digital Project Management
  29. Strategy

View All (29) Skills View Fewer Skills

David Pitchford's Education

School for Social Entrepreneurs


The University of Manchester

B Soc. Sci, Social Anthropology


Everything I learned in anthropology has no doubt been discarded as antediluvian nonsense by now but I picked up useful tidbits in modules in Politics, Spanish, Sociology and Philosophy.

Haileybury College


David Pitchford's Additional Information

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