LinkedInDavid Pitchford
David Pitchford

David Pitchford

Content Strategy Director at Content Process Ltd

London, Greater London, United Kingdom
Online Media
  1. Intelligent Giving,
  2. Scient,
  3. PricewaterhouseCoopers
  1. School for Social Entrepreneurs
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School for Social Entrepreneurs

School for Social Entrepreneurs

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I provide mature planning, advisory, management and hands-on support for all editorial dimensions of online and offline projects - from web relaunches to training manuals.

My work derives from a rare blend of journalistic, strategic, technical and UX skills. It normally pivots around three activities: audits and requirements-gathering, synthesis of business and user needs and editorial production planning/execution.

Clients (agency or direct) include: Sony, Etihad Airlines, Jaguar Land Rover, Invesco Perpetual, Mindshare, PwC, Shire Pharmaceuticals, ACCA, Saudi Aramco, News International, Allied Domecq, Boots, the House of Lords.

Specialties: Content-focussed website planning and project management | User experience planning | Content strategy | Process creation & documentation | Copywriting | Editorial governance, staff recruitment and mentoring.

# Current status: working directly with Samsung Gulf Electronics, arvato Financial Services and international schools recruiter TIC Recruitment


Content Strategy Director

Content Process Ltd
– Present (7 years 2 months)London, UK

I manage all user experience aspects of smaller online projects or join forces with other agencies (most recently OgilvyOne and DigitasLBi) to focus on Content Strategy on larger projects.

Founder and Director

Intelligent Giving
(2 years 10 months)

Attracted £300k+ philanthropic funding then built and with three staff and two interns maintained a Which?-style online guide to charities - the UK's most popular non-transactional charity site. Featured in all national newspapers, on national radio and TV, and viewed as a loud and provocative voice in the voluntary sector.

Content Lead

(3 years 1 month)

Led the User Experience/Content workstream on web/intranet projects for large corporates. Incorporated user research, taxonomy, style guides, tone of voice guides, use cases, input training - in close partnership with technical and business workstreams.

EMEA web manager

(3 years)

Project manager and trainer, creating and managing country- and language-specific websites for each EMEA territory in which PwC has a presence.

Writer & sub-editor

(2 years)Internet Magazine and Communications Times

Interviewed seminal internet figures including Vint Cerf and experimented with emerging technologies including IRC and QTVR. Also contributed to and sub-edited the world's best-selling internet guide, "The Rough Guide to the Internet"

Editor, writer and sub-editor

The London Times, News of the World, Camping Magazine (editor) and more
(6 years 5 months)London, United Kingdom

Ran small national magazine, co-ordinating advertising, printing and publisher requirements. Conceived and wrote/commissioned articles and regular columns. Interviewed broad range of celebrities, captains of industry etc. Worked with designers to lay out then proof-read/cut/expand articles, compose headlines, subheads and captions. Rewrote contributed copy.

Volunteer Experience & Causes

Contributor to editorial and marketing work

Afghan Action
Poverty Alleviation

Opportunities David is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes David cares about:

Organizations David supports:

  • Oxfam
  • Sustrans
  • Compassion in World Farming


  • User Experience
  • Content Creation
  • Content Strategy
  • Copywriting
  • Journalism
  • Digital Strategy
  • Social Media
  • Editorial
  • Digital Marketing
  • SEO
  • Web Content
  • Intranet
  • Web Strategy
  • Social Media Marketing
  • Blogging
  • Editing
  • Online Marketing
  • Writing
  • Content Development
  • Web Editing
  • Google Analytics
  • Content Management
  • Web Content Management
  • CMS
  • New Media
  • Digital Media
  • Web Analytics
  • Digital Project...
  • Strategy
  • See 14+  See less


School for Social Entrepreneurs

The University of Manchester

B Soc. Sci, Social Anthropology

Everything I learned in anthropology has no doubt been discarded as antediluvian nonsense by now but I picked up useful tidbits in Politics, Spanish, Sociology and Philosophy.

Haileybury College

Honors & Awards

Winner of the New Statesman Information & Openness Award 2007

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