David Petherick ► Digital Biographer

Current

• Founder at Big Flurry
• UK Editor at The Next Web
• Director of First Impressions at Digital Biographer

• Director at Certain Host
• Director at Clarocada Limited
• Founder at NewsBase

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3 more...

Past

• Director at Russian Communications
• Business Development Manager at Jyve
• Principal at Edinburgh Media Factory

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Education

• The University of Edinburgh
• George Heriot's School

Recommended

24 people have recommended David

Connections

275 connections

Industry

Online Media

David Petherick ► Digital Biographer’s Summary

► In 5 seconds: I make you visible, legible, credible and profitable online.

► An expert in online visibility, I add gravitas and authority to your individual and corporate footprint online. I improve online reputation and visibility for ambitious entrepreneurs and corporations.

► I write for and advise The Next Web Blog, closely associated with the Next Web Annual Conference held in April in Amsterdam, focusing on what's next on the web, with an audience of European Web Startups, Online Influentials, Entrepreneurs and VCs

► Co-author of the book 'Age of Conversation 2.0', now available as ebook, paperback or limited edition hardback at at http://www.lulu.com/ageofconversation

► Professional speaker on a number of topics - see http://digitalbiographer.com/about-david-petherick-digital-biographer/public-speaking-details/

► As co-founder and Director of Russian Communications (1993), NewsBase (1995) and Clarocada (2005) and Snow Flurry (2009), I have a track record for connecting people, finding partners, building alliances, and matching ideas with opportunities, and am always open to new ideas and avenues for collaboration.

► I speak Russian and Spanish, have placed content on Page 1 Position 1 of Google within 40 minutes, and am 'The world's first Digital Biographer', according to the BBC.

► Summary: I enable outstanding individual and corporate visibility and credibility using social media - working with social network profiles, blogs, lifestreaming, web sites, search marketing and microblogs, and integrate these with key events, products and conferences to engage your customers.

►► Office +44 8456 58.90.58 Mobi: +44.7966 67.37.49

►► Email david@also.cc

►► http://twitter.com/clarocada

David Petherick ► Digital Biographer’s Specialties:

Public Speaking, LinkedIn Profiles, Digital Biography, Online profile, Profile Makeover, Online Reputation Management, Visibility, Personal Branding, Online Identity, Twitter, Marketing Startups, Search Marketing, Microblogging, Russia, Blogging, Social Media Management.

David Petherick ► Digital Biographer’s Experience

• Founder

  Big Flurry

  (Online Media industry)

  August 2008 — Present (1 year 6 months)

  Startup in stealth mode. Real time.

• UK Editor

  The Next Web

  (Online Media industry)

  January 2008 — Present (2 years 1 month)

  As UK Editor, I contribute to one of the fastest growing European blogs, which reports on everything that influences the future of the Web.
  
  The Next Web profiles interesting products, start-ups and existing companies that are building The Next Web, or the future of the internet (or Web 2.0, as you like). My main role is sourcing and writing stories and conducting interviews from the UK, as well as copy editing, and sub editing contributions from my non-native English speaking colleagues.
  
  The readership is largely web startups, VCs and entrepreneurs, and the editorial team, rather than just a team of journalists, is made of entrepreneurs slash writers, developers slash consumers. Weekly pageviews are over 75k, with over 7000 RSS readers and 4500 twitter followers.
  
  The Next Web Blog is closely associated with the annual Next Web Awards and the Next Web Conference, held annually each April in Amsterdam. Tickets are still available for this year's 15-17 April event at http://2009.thenextweb.com
  
  See you in Amsterdam this April.

• Director of First Impressions

  Digital Biographer

  (Internet industry)

  June 2006 — Present (3 years 8 months)

  Your online presence is your first (and often your last) chance to make an impression. No matter how impressive your online contribution to discussions, groups, providing answers, assisting and advising others - your profile is the touchstone and reference point.
  
  It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room.
  
  Does it work as hard as you do? I ensure your footprint is in the right place, and is the right shoe size, whether you are an individual, or organisation.
  
  As featured on BBC News 24, BBC Radio Wales, and The Times - see http://digitalbiographer.com

• Director

  Certain Host

  (Internet industry)

  January 2006 — Present (4 years 1 month)

  Reliable Business Web Hosting.
  
  US Service Levels and Pricing, with 24/7 US, UK and AU Service and Support. Data Center in Fremont, California in USA, Data Centre in Maidenhead in UK. Linux, Apache, MySQL, PHP.
  
  Install Wordpress in minutes and get blogging, from £3.99 a month, with a free domain name.
  
  It only took us 11 years to create this. See http://www.certainhost.com

• Director

  Clarocada Limited

  (Media Production industry)

  February 2005 — Present (5 years )

  Making words make sense in web copy, web structure and customer acquisition strategies, direct marketing and referring partners to three-day training modules in Barcelona to help you open doors, communicate effectively, and simply persuade customers. This is mainly in English, but also in Russian and Spanish, working from Edinburgh London Barcelona and Moscow.
  
  And it's Ossociate, not Associate. More open...

• Founder

  NewsBase

  (Publishing industry)

  July 1995 — Present (14 years 7 months)

  As a co-founder, and initially Operations Director, I helped build the engines and systems here, then got good people to make them sing. Which they are doing!
  I remain a director and shareholder, and I am currently working on a social media project for the company.
  
  NewsBase publishes news on energy, banking, telecom & oil & gas sectors in emerging markets (FSU, Caspian, Africa, Latin America, China, Middle East), serving global operators in 50+ countries around the world.

• Director

  Russian Communications

  (Translation and Localization industry)

  November 1993 — November 2008 (15 years 1 month)

  Making words make sense for organisations working in Russia - from managing translation to setting up meetings, interpreters, private jets.
  
  Quality, quietly, quickly. And discreetly - most customers are recommended personally.

• Business Development Manager

  Jyve

  (Privately Held; 1-10 employees; Internet industry)

  March 2006 — February 2007 (1 year )

  The Skypecard and Jyve Community combine to offer value-added plug-ins for Skype users. I developed partnerships with online communities and portals in Europe to enable the JyvePro plugin, allowing one to monetise one's time, in real time, through Skype and other IM software.

• Principal

  Edinburgh Media Factory

  (Writing and Editing industry)

  September 1986 — November 1993 (7 years 3 months)

  Copywriting, print buying, design and promotion work for one-man-bands to PLCs.
  
  Freelanced for numrous ad agencies, marketing consultancies and event management companies.

David Petherick ► Digital Biographer’s Education

• The University of Edinburgh

  MA , English Literature, English Language, Spanish , 1982 — 1986

  Was awarded ultimate accolade by National Musical Express (NME) when they lifted my three-page 'postcards' article about New Order / The Wake tour, and reproduced my article format exactly a month after my original was published. Orchestrated and stage-managed the famous "520 Black Ballons" demonstration against student tuition fees - 7 column photo in National press resulted, and the government actually backed down.

  Activities and Societies:

  Writer, Columnist, Photographer and ultimately News Editor at award-winning "Student" Newspaper. Deputy Editor of "Midweek".

• George Heriot's School

  Secondary Education 1976 — 1982

  Won house photographic competion 2 years in succession. Photographs and articles regularly in official and pupil-published school magazines.

  Activities and Societies:

  First Orchestra (Flute), Orchestra Manager for 2 European Tours, Treasurer Literarary & Dramatic Society (Elected 2 years), Debating Team, Cross Country.

Additional Information

David Petherick ► Digital Biographer’s Interests:

social media, online networks, photography, literature, spain, russia, blogs, public speaking, conference enhancement

David Petherick ► Digital Biographer’s Groups:

Federation of Small Businesses, UK Web Design Association, Knol Roll, Jock Tamson's Bairns

•    On Startups - The Community For Entrepreneurs
•    XING.com
•    Global Worker
•    ki work - powering the online business revolution
•    ThoseinMedia
•    The Next Web Conference & Blog
•    Twitter
•    NewsBase
•    Jock Tamson's Bairns
•    Scottish Entrepreneurs
•    Speaka Plain English™
•    Social Media Professionals Association
•    Dutch Media Intelligence
•    RBCC - Russo-British Chamber of Commerce
•    Audience Conference

David Petherick ► Digital Biographer’s Honors:

Language Ambassador to Scottish Government.
No Jargon Web Award in 2005.
I won numerous Russian prizes at School, and was Orchestra Manager & Photographer for multi-gig trip to Italy when 17, taking over 500 slides with a BBC sound recording as an AV documentary.

David Petherick ► Digital Biographer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch