David Alexander

A highly successful strategist, business developer, change agent, coach, lecturer, and published Author who brings together the proven expertise of a technologist and business professional to provide innovative solutions to address key challenges across the business lifecycle of the information services and software markets.

Prior to setting up my own business I was the Group Development Director at Computacenter plc, with full responsibility for the development and management of Computacenter’s services and solutions portfolio across the group. Prior to this I was the Enterprise Solutions Director of the Enterprise Division with responsibility for development of strategic partnerships and driving the company’s high level consulting revenue.

Previously to Computacenter I spent 8 years at Northgate Information Solutions Plc where I was Director of Strategy and Marketing. Previous roles included Direct of Product Strategy and Head of Core Technology. Prior to Northgate I worked as a director in various organisations and have over twenty five years experience in a variety of sales, marketing and technical roles.

I train and coach people on strategic approaches to Strategic Partnering, Personal Productivity, Sales qualification and prioritisation and Customer Relationship Management and am the co-author of the CRM Pocketbook.

David Alexander’s Specialties:

• Sales Acceleration
• Prioritisation and Productivity improvement
• Strategic Partner Relationship Development
• Customer Relationship Management
• Value Proposition Development
• New Product and Service Development
• Strategy Development and execution
• Application Software - Vision, Strategy and Architecture
• Change Management and Transformation

David Alexander’s Experience

Interim Board Member / Programme Director

Mydex

(Information Services industry)

June 2009 — Present (8 months)

Mydex enables choice
Using Mydex, individuals can choose what information to share, and which organisations to share it with
Acting Group Finance Director

Eruma plc

(Public Company; ERU; Investment Management industry)

April 2009 — Present (10 months)
Non Executive Chairman

Eruma plc

(Public Company; Investment Management industry)

March 2009 — Present (11 months)

Incorporated in March 2005 and listed on AIM, Eruma plc is the holding company for Security Blinds Ltd and Illuminex Ltd.

Security Blinds Ltd is a leading manufacturer of physical security systems in the UK. Servicing both the public and commercial sectors, the patented Secur™ system provides clients with protection against theft and forced entry. The system also gives businesses and institutions the opportunity to take proactive steps to address the modern threat of terrorism; having met stringent testing requirements to win endorsement by the Home Office, Association of Chief Police Officers, leading banks, and local authorities.

Illuminex Ltd is a supplier and distributor of intelligent emergency lighting systems. Illuminex solid state systems aim to provide superior performance whilst reducing costs to businesses and the environment.
Director

AP Business Services

(Outsourcing/Offshoring industry)

November 2008 — Present (1 year 3 months)

New business start up - Business Services provider to small to medium size enterprises, delivering range of services from book keeping, payroll, through to intranet development and support and including strategic business reviews and advisory services
Managing Director & Founder

Solutions - Make the Difference

(Privately Held; Management Consulting industry)

May 2005 — Present (4 years 9 months)

We provide
Insight > Intelligence > Inspiration > Innovation > Results

The results for our clients are…
Increased Insight, inspiration and Intelligence about their business, markets, products and services
Clear compelling strategies that are executable
Accelerated growth
Successful new market entry
Increased performance of teams, markets, products & services
Reduced cost and risk with faster results
Author

Self-employed

(Self-Employed; Myself Only; Publishing industry)

April 2000 — Present (9 years 10 months)

Wrote and published the CRM Pocketbook in conjunction with Charles Turner. This is now in published in Russian, Chinese, Thai, amongst other languages. Customer Relationship Management is a central theme of my business orientated writing, the drive for excellence and envisioning the future and how technology can be applied to improve performance and aid in managing change and evolution of society.
http://www.pocketbook.co.uk/
Non Executive Director

Eruma plc

(Investment Management industry)

July 2007 — March 2009 (1 year 9 months)

Eruma plc is the holding company for Security Blinds Ltd and for Illuminex Ltd. Security Blinds Ltd is a specialist provider of physical security systems to the commercial and domestic markets. Illuminex Ltd provides emergency lighting systems to all levels of commercial operations.
Group Development Director

Computacenter plc

(Public Company; 10,001 or more employees; CCC; Information Technology and Services industry)

2003 — 2005 (2 years )

Reporting to CEO. Tasked with formulating and transforming Computacenter's services and solutions portfolio including creation of value propositions, best practice, systems and tools sold and utilised by over 3,000 staff. P&L responsibility for the Groups Research & Development budget.

Key achievements
• Created integrated best practice framework by configuring and enhacing industry standards COBIT, ITIL and PRINCE2, to work in the service provider environment.

• Created a cohesive portfolio of packaged, repeatable services and solutions.

• Drove an increase in services revenue from £135m to £350m as part of the UK management team.

• Designed and implemented a company wide incremental change programme to deliver the strategic vision of Computacenter as an Infrastructure Services Provider.

• increased win ratio, revenue and margin, reduced cost and risk in execution, improved flexibility & retention of personnel, increased penetration and retention of clients.
Enterprise Solutions Director

Computacenter plc

(Public Company; 10,001 or more employees; CCC; Information Technology and Services industry)

2001 — 2003 (2 years )

Responsible for creating the first solutions architecture practice at computacenter and the recruitment and development of the Solutions Architects that delivered high value business consulting around architecture for blue chip clients in the corporate and public sector, including major government agencies, telecommunications providers and internet service providera, major financial services instituations including insurance, retail finance, investment and merchant banking.

Developed a range of repeatable solutions that could configured to meet individual clients requirements. Two key focus areas were business availability solution for infrastructure and business applications and Informations Services Delivery which delivered the right information to the right people at the right time in the right format. This bought together the concepts of knowledge management, portals and CRM into a cohesive framework.
Author and Lecturer of CRM Course

Institute of Direct Marketing

(Educational Institution; 51-200 employees; Marketing and Advertising industry)

July 1999 — December 2002 (3 years 6 months)

Responsible for the design and creation of the successful CRM course run at the IDM in conjunction with my co author and lecturer Charles Turner.

Delivered course to over 300 people over the period in two day courses run monthly in most instances. Multiple attendees from single organisations along with excellent referrals
Director of Strategy and Marketing

Northgate / MDIS

(Management Consulting industry)

1998 — 2000 (2 years )
Director of Strategy and Marketing

Northgate IS

(Management Consulting industry)

1992 — 2000 (8 years )
Director of Strategy & Marketing

Northgate Information Solutions

(Public Company; 1001-5000 employees; NIS.L; Information Technology and Services industry)

1992 — 2000 (8 years )

Reported to CEO. Led creation of market, product & service vision, strategy, & blueprint that took NIS into the next millennium. Role included management of key partners & suppliers

• Devised strategic review that resulted in focus on of Front Office (CRM) Solutions, Software as a Service (SaaS / ASP ) Outsourcing / BPO; Simplification of costs & sale of non core assets.

• Completed share rights issue which raised £20m

• Re-branded company from MDIS to Northgate

• Created portfolio product & service offerings for target markets: Healthcare, Government, Criminal Justice, Retail, Finance, Pharmaceuticals Telecos & ISP’s.

• Created an integrated Marketing and communications programme that took strategy, brand and propositions successfully.

Results were an increased operating profit double digit growth recorded in focus areas & a forward order book of £110m and generated cash at bank of £4.6m
Director of Product Strategy

MDIS

(Public Company; 1001-5000 employees; Information Technology and Services industry)

1992 — 2000 (8 years )

Lead the development and maintenance of a cohesive product strategy that provided the blueprint and vision for MDIS into the next millennium.
Ensured that MDIS made the right decisions at the right time.
Used the blueprint and vision to generate a clear road map for the identification and creation of a range agreed business solutions. These solutions were delivered through the utilisation of existing MDIS technology and skills and where necessary the introduction of bought in products and services. All of which provided MDIS with a continual flow of "Ready made Business Solutions" to meet its corporate objectives.

Chaired the MDIS Product Strategy Steering Committee taking input from across the group and strategic partners
Head of Core Technology

McDonnell Douglas Information Systems

(Public Company; 1001-5000 employees; Information Technology and Services industry)

1992 — 2000 (8 years )

Responsible for all core software technology including mission critical development application, communication and database platforms used to underpin delivery of public sector applications within healthcare, local government, criminal justice and central goverment agencies including customs and excise, perscription pricing authority and house of parliament. Delivery of application platform for major corporate applications in Construction supplies, insurance, financial services and healthcare.

Drove portation of platforms to Windows Server and UNIX environment to deliver portability and platform independence along with the introduction of innovative standards based API's to enable seamless integration across disparate environments and support for multiple standards.

Provided the major architectural vision and roadmaps that underpinned the evolution from proprietary to open standards.
Sales Director

Dart Resourcing

(Privately Held; 51-200 employees; Staffing and Recruiting industry)

1990 — 1992 (2 years )

Responsible for all aspect of sales operations, new business and relationship management across a sales for of 120 people in two countries and six locations.

Designed and implemented a CRM solution to track all interactions and transactions with clients and built effective profiles of each client and candidate that were shared across the whole business.

Implemented structureed training and recruitment processes to develop new business and account teams in the philosphy and practice of CRM.

Grew business in an economic downturn and was activitely involved in driving market focus and rationalisation of teams to concentrate on IT operations, Systems and Database analysts.
Sales Director

MDA Dart Resourcing

(Public Company; 51-200 employees; Staffing and Recruiting industry)

1990 — 1992 (2 years )

Responsible for all aspect of sales operations, new business and relationship management across a sales for of 120 people in two countries and six locations.

Designed and implemented a CRM solution to track all interactions and transactions with clients and built effective profiles of each client and candidate that were shared across the whole business.

Implemented structureed training and recruitment processes to develop new business and account teams in the philosphy and practice of CRM.

Grew business in an economic downturn and was activitely involved in driving market focus and rationalisation of teams to concentrate on IT operations, Systems and Database analysts.
Sales Director

MDA Group plc

(Public Company; 51-200 employees; Staffing and Recruiting industry)

1990 — 1992 (2 years )

Responsible for all aspect of sales operations, new business and relationship management across a sales for of 120 people in two countries and six locations.

Designed and implemented a CRM solution to track all interactions and transactions with clients and built effective profiles of each client and candidate that were shared across the whole business.

Implemented structureed training and recruitment processes to develop new business and account teams in the philosphy and practice of CRM.

Grew business in an economic downturn and was activitely involved in driving market focus and rationalisation of teams to concentrate on IT operations, Systems and Database analysts.
UK Country Manager

Topdata Software

(Privately Held; 201-500 employees; Computer Software industry)

1989 — 1990 (1 year )

Responsible for closing down the UK sales operation and transferring support and ongoing distribution services to head office in Denmark. Achieved without loss of effect support for existing clients and increased sales of software on behalf of clients during this time. focus areas Help Desk in Mainframe arena and testing and debugging tools for cobolo and assembler.
Sales Director & Head of IT

The Chisholm Group

(Privately Held; 201-500 employees; Outsourcing/Offshoring industry)

1987 — 1989 (2 years )

Driving Sales and the development of the information systems that underpined the delivery of innovative outsourcing services for the provision of stationary, supplies, print and computer systems.
Area Sales Manager

Plessey Telecommunications

(Public Company; 5001-10,000 employees; Telecommunications industry)

1986 — 1987 (1 year )

Responsible for the sale and implementation of digital exchanges, voicemail and integrated data networks within the commercial markets covering the southern region. Responsible for demand creation, campaign management, commercial negotiations and subusequent management during implementation and ongoing support of the client following migration.
Systems Sales Executive

Pitney Bowes

(Public Company; 10,001 or more employees; Machinery industry)

1982 — 1986 (4 years )

Responsible for the sale of paper handling solutions that could take computer outputs and integrated these with other material and insert them into envelopes and then automatically prepare them for mailing including provision of postage. Major clients included PPP, Sericol Inks, Lex, EETPU and a range of supplies organisations across the construction and stationary markets.

Additional Information

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David Alexander’s Interests:

Fatherhood, Reading, golf, TaiChi , writing, cooking, music & film

David Alexander’s Groups:

Solutions Architects
Insight, Innovation and Strategy

David Alexander’s Profile in Other Languages:

German

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David Alexander’s Summary

David Alexander’s Specialties:

David Alexander’s Experience

Interim Board Member / Programme Director

Mydex

Acting Group Finance Director

Non Executive Chairman

Director

AP Business Services

Managing Director & Founder

Author

Self-employed

Non Executive Director

Eruma plc

Group Development Director

Enterprise Solutions Director

Author and Lecturer of CRM Course

Institute of Direct Marketing

Director of Strategy and Marketing

Northgate / MDIS

Director of Strategy and Marketing

Northgate IS

Director of Strategy & Marketing

Director of Product Strategy

Head of Core Technology

McDonnell Douglas Information Systems

Sales Director

Sales Director

Sales Director

UK Country Manager

Topdata Software

Sales Director & Head of IT

The Chisholm Group

Area Sales Manager

Plessey Telecommunications

Systems Sales Executive

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