
Digital Media Analyst at CIVIC
Edinburgh, United Kingdom

Digital Media Analyst at CIVIC
Edinburgh, United Kingdom
A creative thinker and writer with the knowledge of what role digital and social media are going to play in the future of advertising and marketing. From a traditional thinking background who understands marketing, brands and the client link and holds a deep passion for the industry and all that’s included.
writing, creative thinking, social media, photography, online marketing, social networks, online promotion
(Privately Held; Information Technology and Services industry)
October 2009 — Present (4 months)
To provide digital and social media guidance, development and support for Civic and clients.
(Marketing and Advertising industry)
June 2004 — Present (5 years 8 months)
Social media consulting & implementation, digital media and copywriting.
(Public Company; Broadcast Media industry)
March 2009 — September 2009 (7 months)
Joined as a six month contract to work on behalf of the 38minutes ning site and it's tie in with 4iP. A social networking site for those involved in innovation, digital media and gaming in Scotland & Northern Ireland. A place to exchange ideas, see latest trends and debate the freshest topics.
(Privately Held; Publishing industry)
2008 — 2008 (less than a year)
Assistant to the Editorial team.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2007 — August 2007 (3 months)
During the time I was on placement at the Leith agency, my specific roles included advertising research, copywriting, copy editing, and art direction. I had the pleasure of working on several blue chip client accounts such as Coors, Grolsch and Irn Bru. Whilst working with these clients I was able to work on concepts for various channels of media, such as print, television commercials, virals, ambient, direct, promotional and other above the line and below the line routes. The main achievements I have taken with me from this placement are my work on the Ayr Central Halloween project and the experience working on the Coors Light 'Big Voice' commercial.
(Marketing and Advertising industry)
January 2007 — May 2007 (5 months)
During my time on placement with The Union, my key roles were advertising research, copywriting, copy editing, and art direction. I worked on concepts for ad campaigns, print, dvd’s, radio commercials and mail shots for a variety of blue chip clients including: Miller Homes, National Galleries of Scotland, Baxters, Scottish Rugby Union, Strongbow Cider, Peter Vardy, The Labour Party, Project Scotland and Prostate Scotland. My achievements during this placement were having multiple radio scripts chosen and produced and other concepts used and bought.
Bsc , Digital & Photographic Imaging/Communication Design , 1999 — 2004
Reading RSS feeds, Social Media, Advertising, Design, Photography, Films, Writing, Travel, Baking, Pets, Sleeping, Sport
Edinburgh Coffee Morning