Daniel Hall

Current

Online Marketing Manager at Star Business ISP

Past

E-Marketing Specialist at Malvern Instruments
Online Marketing Manager - Broadband Talk at BT
Online Propositions Manager – Broadband at BT

On-line Experience Manager – Broadband at BT
Feature Development Manager at BT
Analyst/Programmer at FIRST OPTION LTD

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Education

Google Conversion University
Google Conversion University
Webcredible

eMarketing Association
eMarketing Association
Chartered Institute of Marketing
Chartered Institute of Marketing
University of Plymouth

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5 more...

Recommended

8 people have recommended Daniel

Connections

137 connections

Industry

Internet

Websites

Daniel Hall’s Summary

Self-motivated, creative, online marketing professional specialising in using technology to drive marketing innovations. Honest and approachable with a real passion for delivering customer focused solutions. 9 years experience during the initial rollout of BT’s Broadband and Internet Telephony propositions. Academic achievements include a 2:1 degree in Computing and Informatics and a Professional Diploma in Marketing.

Daniel Hall’s Specialties:

- Online Marketing
- Usability
- Email Marketing
- Search Engine Marketing
- Web Analytics and Reporting
- Project Management and Delivery
- Teamwork & Communication Skills

Daniel Hall’s Experience

Online Marketing Manager

Star Business ISP

(Privately Held; Telecommunications industry)

2009 — Present (1 year )

Develop the online marketing strategy for Star’s corporate websites, Intranet, customer web portal and eCommerce Store.
Build and manage relationships with online marketing agencies and suppliers.
Report ROI on all online marketing campaigns.
E-Marketing Specialist

Malvern Instruments

(Privately Held; Research industry)

July 2007 — December 2009 (2 years 6 months)

- Search - Successfully selected and managed digital agencies to significantly reduce monthly costs by 40%, increase website leads by 20% and rollout search across territories world-wide.
- Online Reporting & Analytics – Developed online dashboard with improved campaign tracking and analytics.
- Email Marketing – Managed monthly web seminar and e-news campaigns using Epsilon DREAM, improving email click-through rate. Selected new Email Service Provider for improved functionality and lower costs. Improved email collection and deliverability.
- Web Team – Generated ideas and captured requirements for a next generation website. Increased sales leads through search and landing page optimisation and raised awareness of usability.
- Improved marketing data – Improved data transfer of marketing attributes from CRM.
Online Marketing Manager - Broadband Talk

BT

(Public Company; BT.A; Telecommunications industry)

November 2005 — July 2007 (1 year 9 months)

- Marketing Manager responsible for the online experience of consumer internet telephony propositions with more than one million BT customers.
- Three main areas of responsibility, “BT Broadband Talk”, “BT Softphone” and “BT Videophone” (www.bt.com/broadbandtalk).
- Built and managed relationships with marketing clients, creative agencies and technology partners to deliver the best possible solutions for online.
- Recognition for the value of “Straightforward” from the Director of Channel Strategy.
Online Propositions Manager – Broadband

BT

(Public Company; BT.A; Telecommunications industry)

November 2003 — November 2005 (2 years 1 month)

- Consumer marketing team responsible for driving the delivery of all new online requirements for the consumer broadband programme (www.bt.com/broadband).
- Delivered many strategic projects including creating one customer experience for BT Broadband saving costs to the business and increasing conversions for Broadband.
- Reward and recognition from senior management including "We Deliver” and the BT value of ‘Heart’ for the Broadband redesign projects.
On-line Experience Manager – Broadband

BT

(Public Company; BT.A; Telecommunications industry)

December 2002 — November 2003 (1 year )

- Client engagement team that managed the delivery of the broadband requirements for consumer and business segments. During this period BT embarked on the marketing campaign to rollout BT Broadband and the launch of ‘BT Broadband Basic’.
- Built and managed relationships with marketing clients, creative agencies and technology partners to deliver the best possible solutions for online.
Feature Development Manager

BT

(Public Company; BT.A; Telecommunications industry)

August 2001 — December 2002 (1 year 5 months)

Managed projects to explore innovative technology features on bt.com such as content management, the intranet portal and reporting/monitoring improvements.
Analyst/Programmer

FIRST OPTION LTD

(Privately Held; Staffing and Recruiting industry)

June 1999 — August 2000 (1 year 3 months)

Trained in Cold Fusion, HTML and JavaScript to produce web sites for many blue chip clients. Worked as part of the development team to design many different sites and software applications. Negotiated sponsorship of my final year project "Website Authentication using Facial Recognition".

Daniel Hall’s Education

Google Conversion University

Google Analytics Individual Qualification 2009 — 2009
Google Conversion University

Google Adwords Qualified Individual 2009 — 2009
Webcredible

Information Architecture 2009 — 2009

Activities and Societies:

* User-centered design process
* User research & requirements gathering sessions
* Analyse research data & apply this to a website strategy
* Conceptual designs based on site strategy
* Site maps and categorisation structures
* Navigation models and when to use them
* Design wireframes for content/transactional pages
* Conduct design evaluations & walkthroughs
eMarketing Association

Advanced Email Marketing , E-Marketing , 2007 — 2007

The Advanced e-mail Marketing Course provided a contemporary and comprehensive learning program for e-mail marketing. Permission marketing, e-mail list rental, e-mail list compilation, software platforms for delivery of e-mail, legal issues,Spam Design techniques for effective e-mail, Writing styles for more response, Ethics, Metrics for e-mail marketing, hyperlinks in e-mail , HTML vs. plain text, Using rich media and graphics, Filtering systems E-mail bounces, Timing of e-mail releases, Managing e-mail marketing, ASP solutions for e-mail campaigns, Privacy issues, COPPA issues, E-mail marketing planning, Demographic and Psychographics applications, Strategic positioning of e-mail in the media mix

Activities and Societies:

eMarketing Association
eMarketing Association

Advanced Search Marketing , E-Marketing , 2007 — 2007

The Search Engine Optimization Course provided a comprehensive learning program for search engine marketing. Measuring and tracking success, How to get high rankings, Keyword selection, Pay for Position Programs, Site design, How to deliver targeted pages, Search engine statistics for your marketing plan, How the Open Directory works. Search engine submission software and services.

Activities and Societies:

eMarketing Association
Chartered Institute of Marketing

Professional Diploma , Marketing , 2006 — 2006

Cambridge Professional Academy (2006): Planning, Research & Information, Communications and Management in practice.
Chartered Institute of Marketing

eMarketing Award , eMarketing , 2004 — 2004

Cambridge Professional Academy (2004): This award merged knowledge of the marketing planning process, with the tools and techniques that are available for on-line marketing
University of Plymouth

BSc (Hons) 2.1 , Computing and Informatics , 1997 — 2001

Computing and Informatics -Upper Second Class Honours Degree - University Of Plymouth (2001): Analysis and Design, Software Engineering, Advanced Databases, Advanced Information Retrieval and Web Development