Search Marketing Manager at Covario
London, United Kingdom
- Current
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- Search Marketing Manager at Covario
- Past
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- Online Marketing Manager at Newland Communities
- Search Market Specialist at Aviatech
- Lead Graphic Designer at SportsGiant
- Education
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- California Lutheran University
- Irvine Valley College
- Recommended
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3 people have recommended Chris - Connections
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308
connections
- Industry
- Marketing and Advertising
- Websites
Chris Rothwell’s Summary
Online marketing professional with over five years in search engine marketing focusing on SEO, PPC, social media, local search, analytics and more. Began career as a graphic and web designer but found niche in the online marketing world.
Chris Rothwell’s Specialties:
• Advanced knowledge of Search Engine Marketing strategies and techniques, including: Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Social Media Marketing (SMO/SMM) and more.
• Advanced knowledge of Design, Usability and Analytics as related to online marketing efforts.
• Proficient with video editing programs such as Adobe Premiere and Adobe After-Effects.
• Demonstrated fluency with Adobe Photoshop, Adobe Illustrator, Macromedia Dreamweaver and Macromedia Fireworks.
Chris Rothwell’s Experience
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Search Marketing Manager
Covario
(Privately Held; Computer Software industry)
July 2008 — Present (1 year 7 months)
Responsible for running clients’ paid search marketing campaigns, which includes: planning, execution, optimization, client communication, and budget management to help achieve client goals and objectives throughout various online campaigns. Working closely with many vendors in the Internet space including Google, Yahoo, MSN, Omniture, and translation/localization providers.
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Online Marketing Manager
Newland Communities
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 2006 — March 2008 (1 year 9 months)
Development of SEO/SEM Best Practices.
Search Engine Optimization and Web Site Analytics.
Setup and Manage Pay-Per-Click Search Marketing Campaigns.
Domain Name Management.
Create and Execute E-mail Marketing Campaigns.
New Application Technology Development and Implementation.
Graphic Design and Web Site Design/Maintenance. -
Search Market Specialist
Aviatech
(Privately Held; 11-50 employees; Online Media industry)
September 2005 — July 2006 (11 months)
Search Engine Marketing using Google, Yahoo, MSN and others
Search Engine Optimization of Client websites -
Lead Graphic Designer
SportsGiant
(Sporting Goods industry)
June 2003 — August 2004 (1 year 3 months)
Lead Graphic Design of E-Commerce Website
Graphic Design of Advertising materials for magazines, online marketing, flyers, email blasts and billboards. PPC Management.
Chris Rothwell’s Education
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California Lutheran University
B.A. , Multimedia , 2001 — 2003
• Majored in Multimedia with an emphasis in Graphic and Web Design
• Minored in Film with focus on direction, camera operation, editing, screenplay writing, and lighting.- Activities and Societies:
- • Dean's List 2001-2003.
• Featured graphic artist in Interactive Media Arts Festival 2001-2003.
• Third Prize, Kingsmen Film Festival 2003 for "Magil"
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Irvine Valley College
A.A. , Graphic Design , 1999 — 2001
- Activities and Societies:
- Golf Team 2000
Additional Information
Chris Rothwell’s Websites:
Chris Rothwell’s Interests:
• Ice Hockey • Playing Bass Guitar • Football (San Diego Chargers & Manchester United) • Graphic Design
Chris Rothwell’s Groups:
• San Diego Ad2 Club - Programs Board Co-Chair
• San Diego Ad2 Club - Communications Board Chair
• London Bloggers Meetup
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San Diego Marketing Professionals -
Ad 2 San Diego
Chris Rothwell’s Honors:
• Gartner & 1to1 Media Gold Winner - Marketing Optimization for Research in Motion with Covario
• Dean's List (2001-2003) California Lutheran University
• Google AdWords Certified
Chris Rothwell’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
