LinkedInCassandra Oliver

Cassandra Oliver

Digital Marketing Specialist

Location
Leeds, West Yorkshire, United Kingdom
Industry
Marketing and Advertising
Previous
  1. Web-Translations,
  2. thebigword,
  3. Bella Lingua Ltd
Recommendations6 people have recommended Cassandra
500+connections

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Background

Summary

I'm an experienced marketing manager with particular expertise in content creation and digital marketing.

I've developed effective marketing strategies and managed budgets in small businesses for over 10 years, and enjoy a busy, varied working environment.

Now looking for my next opportunity - if you are hiring a marketing expert, please get in touch!

Skills:
content creation | copywriting | editing | maintaining websites | eMarketing
Inbound Marketing | Content Marketing Strategy | Social Media strategy & management

Specialties: Marketing, Online Marketing, Inbound Marketing, Lead Generation, Project Management, Website Localisation, Language Consultancy

Experience

Marketing Director

Web-Translations
(7 years 1 month)Leeds, United Kingdom

Strategic Account Manager

Web-Translations
(2 years 9 months)

Project Manager

thebigword
(7 months)

Assistant Production Department Manager

thebigword
(1 year 6 months)

Director

Bella Lingua Ltd
(5 years 1 month)

Certifications

Inbound Marketing Certificate

HubSpot

Languages

  1. Chinese

    Professional working proficiency
  2. French

    Limited working proficiency
  3. German

    Limited working proficiency

Skills

  • Creative Problem Solving
  • Marketing Communications
  • Internal Communications
  • Client Relationship...
  • Time Management
  • Proactivity
  • Copywriting
  • Copy Editing
  • Project Planning
  • Project Delivery
  • Fast Learner
  • Content Creation
  • Content Strategy
  • Content Writing
  • Editing
  • Desktop Publishing
  • Budget Management
  • Lead Generation
  • Marketing
  • Project Management
  • SEO
  • Social Media Marketing
  • WordPress
  • Email Marketing
  • Digital Marketing
  • Blogging
  • CRM
  • Online Advertising
  • Online Marketing
  • See 14+  See less

Volunteer Experience & Causes

Audience Ambassador

West Yorkshire Playhouse
– Present (4 years 3 months)Arts and Culture

This voluntary role involves promoting events and raising awareness of WYP's various projects through personal and online networks. The aim of the Ambassador scheme is to bring new audiences to the Playhouse.

Digital Marketing Assistant

Leeds International Film Festival
(2 months)Arts and Culture

Online promotion & Audience Development for the 2010 festival, included writing newsletters, use of Social Media, updating festival website, etc.

Recommendation from Kay Brown - Communications Coordinator, Leeds International Film Festival

"Cassandra worked with me as part of the digital marketing team for the 24th Leeds International Film Festival. She played an integral part in supporting the delivery of communications for the Film Festival by writing copy for a series of platforms and networks, distributing print materials and actively promoting the event through her own social media channels.

Cassandra was flexible with her work and was able to complete tasks to schedule alongside working her full time job. Cassandra's dedication to her work made her a valued member of the digital marketing team. The Film Festival had its most successful year to date supporting its position of the largest cultural event in the North of England due to the support and dedication of volunteers such as Cassandra. "

Publicity and Audience Development

West Yorkshire Symphony Orchestra
(3 years 1 month)Arts and Culture

I publicised concerts for WYSO for a period of 3 years, which involved building a network of contacts and making good use of free and low-cost resources. I also set up and maintained our mailing lists, and devised a strategy for building our audience that included use of web technology and social media, as well as introducing online ticket sales for orchestra events.
I was also Chair of the orchestra committee for a year, which involved programming concerts, organising meetings of the general and artistic committees, and communication with members of the 40-strong orchestra.

Programming Assistant

Light Night planning group
(1 month)Arts and Culture

I helped to assess the artist and performer applications for this year’s event, providing a rating that the committee could use to choose the successful acts/events. Key considerations were accessibility and suitability for family audiences.

Participant

Light Night Communications Focus Group
(1 month)Arts and Culture

Assisting a group of final year PR students in conducting a communications audit of the Light Night 2010 promotional materials. One of the outcomes was a much improved comprehensive and easy-to-read map leaflet for the 2011 event.

Opportunities Cassandra is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Cassandra cares about:

  • Arts and Culture

Organizations Cassandra supports:

Courses

Web-Translations

  • Fast Track Digital Marketing - eConsultancy

Independent Coursework

  • Inbound Marketing University - Inbound Marketing Training Course

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