
Assistant Account Executive at Mischief
London, United Kingdom

Assistant Account Executive at Mischief
London, United Kingdom
Caroline joined Mischief PR in March 2009 from Edelman where she was on the graduate scheme. Prior to this, Caroline worked at Silverback as a Media Assistant and at Agent Provocateur as a Junior Press Assistant. She has also had experience at Axess Television.
Caroline is an Assistant Account Executive at Mischief PR and provides consumer communications to a number of clients such as THQ, Parrot, esure, DatingDirect and Saab.
Caroline holds a Bachelor of Laws from the University of Warwick.
Consumer communications
(Privately Held; Entertainment industry)
March 2009 — Present (11 months)
http://www.mischiefpr.com/
Clients include THQ, Parrot, esure, DatingDirect and Saab
Past clients and projects:
Zoopla.co.uk
LateRooms
KrispyKreme
Feelunique.com
LOVEFiLM
(Privately Held; Public Relations and Communications industry)
September 2008 — February 2009 (6 months)
Edelman Graduate Scheme
Rotation through all PR departments: Financial, Corporate Reputation, Digital Communications, Technology, JCPR, SMU, PA and Healthcare.
Edelman is the world's largest independent PR agency with over 3200 people in 54 offices worldwide.
Building brands, delivering major coverage, strategic thinking, high- impact campaigns across all ranges of communication.
Client work included Wonderbra by Dita von Teese, Motorola, Creative, Seven Seas, UBS and BVI.
(Media Production industry)
July 2008 — August 2008 (2 months)
Silverback, Passion for Publishing and Cross Media.
Silverback is a Swedish production company, acquired by ITV PLC in 2008 and is behind formats such as Survivor, The Missing Link, West End Star, Where the Hell Is My Band, Apocalypse Now, Office Nightmare, Trucker and more.
Silverback has recently placed their formats in 6 countries and signed a first-look agreement with Disney-ABC Television Group’s Buena Vista Productions in the US.
Silverback also represents JOOST, a new free online tv project by the creators of Skype.
(Privately Held; 51-200 employees; Apparel & Fashion industry)
July 2007 — August 2007 (2 months)
Gained extensive knowledge in brand management and marketing in one of the worlds most exclusive brands.
Managed press enquiries, sample requests, the daily routine of organising daily regional, national and international press as well as preparing the showroom and maintaining diplomatic relations with press and media.
Participated in several ongoing projects that involved campaign work, event planning, photo shoots, market research and brand expansion.
Actively developed my confidence, networking, time management and negotiating skills, my ability to prioritise and multi task as well as teamwork.
Agent Provocateur works with digital marketing, virals and online campaigns for their lingerie. Their beauty lines; perfumes etc do paper campaigns.
(Media Production industry)
December 2006 — December 2006 (1 month)
Assisted on work with creating and editing trailers, commercials and programmes as well as creating playlists, programme charts and doing general organisational and administrative work.
First hand insight into media and the commercial tenacity it provides for the public as well as developed my research and project skills.
LLB (Hons) , 2005 — 2008
Fluent in English, Swedish and Polish.
Intermediate skills in German and Spanish.
Svenskt Avgangsbetyg , Social Science Programme , 2001 — 2004
1998 — 2001