Independent Marketing & Fundraising Consultant at Strategy Refresh
London, United Kingdom
- Current
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- Independent Marketing & Fundraising Consultant at Strategy Refresh
- Past
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- Head of Strategy & Consumer Insight at Cancer Research UK
- Planning Partner at WWAV Rapp Collins
- Planning Director at Whitewater
- Director of Planning at The Domain Group
- Recommended
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Bryan Miller’s Experience
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Independent Marketing & Fundraising Consultant
Strategy Refresh
(Marketing and Advertising industry)
October 2009 — Present (4 months)
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Head of Strategy & Consumer Insight
Cancer Research UK
(Non-Profit; Non-Profit Organization Management industry)
September 2008 — October 2009 (1 year 2 months)
Established an internal consultancy department of business, communications, fundraising, data and consumer insight specialists, providing strategic support across all of Cancer Research UK's consumer-facing activities - Brand, Fundraising, Health Information, Patient Information, etc.
Projects undertaken included the development of a hybrid transactional/motivational segmentation for the charity's 6million+ supporter database; auditing the charity's diverse fundraising product portfolio; developing an audience segmentation for health information activities; and centralising all primary research projects. -
Planning Partner
WWAV Rapp Collins
(Public Company; Marketing and Advertising industry)
September 2006 — September 2008 (2 years 1 month)
Lead strategist on a range of accounts including Orange (broadband and multi-play), Cancer Research UK, Apple Europe (retail), WWF, and UNICEF. Also member of the agency's 'Digital Taskforce' responsible for driving digital thought leadership across all client accounts.
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Planning Director
Whitewater
(Marketing and Advertising industry)
April 2000 — August 2006 (6 years 5 months)
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Director of Planning
The Domain Group
(Marketing and Advertising industry)
1996 — 2000 (4 years )
