Brian MacSweeney

Current

• Owner & Managing Director at Boolabus

Past

• Managing Director at Endemol Gaming
• Creative Director at Victoria Real (Endemol Gaming)
• Senior Producer at Littlewoods Gaming

• Interactive Producer at BSkyB
• Production co-ordinator at Dorling Kindersley Multimedia

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Education

• Napier University
• University College Galway

Recommended

2 people have recommended Brian

Connections

500+ connections

Industry

Gambling & Casinos

Websites

• My Company

Brian MacSweeney’s Summary

Brian MacSweeney’s Specialties:

Product development, brand exploitation, commercial negotiations, strategy, pitch/sales/conference presentations. Creativity in all of the above. Anything to do with product development be it technical, design, budgeting etc.

Also a wealth of experience in gaming legal compliance, TV brand exploitation, cross-platform development, web 2.0, technical strategy and more.

Brian MacSweeney’s Experience

• Owner & Managing Director

  Boolabus

  (Gambling & Casinos industry)

  July 2008 — Present (1 year 7 months)

• Managing Director

  Endemol Gaming

  (Public Company; 501-1000 employees; Gambling & Casinos industry)

  May 2007 — July 2008 (1 year 3 months)

  I started as a gaming producer, the sole employee focused on gaming in the Endemol group and over 5 years I have created, nurtured, developed and managed one of the most successful divisions of Endemol - Endemol Gaming. From Deal or No Deal to Ladbrokes Poker, I have had the chance to create and work on some amazing projects. I have full commercial and strategic responsibility for this innovative division of the world's largest independent TV production company.

• Creative Director

  Victoria Real (Endemol Gaming)

  (Gambling & Casinos industry)

  September 2003 — April 2007 (3 years 8 months)

• Senior Producer

  Littlewoods Gaming

  (Public Company; Gambling & Casinos industry)

  March 2002 — September 2003 (1 year 7 months)

• Interactive Producer

  BSkyB

  (Public Company; Online Media industry)

  1998 — 2001 (3 years )

  Part of the launch team of Sky Interactive, I worked on games and betting interactive television services as a developer and producer.

• Production co-ordinator

  Dorling Kindersley Multimedia

  (Entertainment industry)

  1995 — 1998 (3 years )

Brian MacSweeney’s Education

• Napier University

  M.Sc (distinction) , Multimedia Technologies , 1994 — 1995

• University College Galway

  B.Eng , Fluid dynamics, thermodynamics, computer simulation , September 1988 — May 1992

Additional Information

Brian MacSweeney’s Websites:

• My Company

Brian MacSweeney’s Groups:

iGaming Business

•    Gambit Special Interest Group
•    Interaction Design Association
•    iGaming Business
•    Napier University Alumni
•    Adobe Flex Developers
•    National University of Ireland Galway
•    User Experience Professionals Network
•    Information Architects
•    The Media Festival
•    Gaming Awards (online & offline Gambling)
•    iGaming Suppliers
•    Kea UK
•    Clarion Gaming Network
•    NESTA - Making innovation flourish
•    iGaming Software Specialists
•    Sports Betting Community
•    International Sports Mobile Marketing Association
•    Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)
•    SPORTEL

Brian MacSweeney’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch