Ben Lang

Current

Web Optimization Analyst at Banco Santander

Past

Developer at Alliance & Leicester
Developer at TRX
Developer at CMG Worldwide

Developer (Contractor) at Bolsover District Council
Developer and Business Analyst at Office for National Statistics

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2 more...

Education

Southampton Solent University

Recommended

3 people have recommended Ben

Connections

73 connections

Industry

Internet

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Ben Lang’s Summary

I'm a web optimisation analyst for Santander UK. I conduct day to day multivariate (mvt) and ab testing to achieve uplift in sales conversion and improvement in website usability.I have over 9 years expereince in development and analysis.

Ben Lang’s Specialties:

Client Relationship Management, Web Optimisation, A/B and multivariable testing; Web development; Web Analysis. User experience & design; web analytics; Maxymiser, Coremetrics, Speed-Trap, Google Analytics/Optimiser.

Ben Lang’s Experience

Web Optimization Analyst

Banco Santander

(Privately Held; STD; Banking industry)

June 2008 — Present (1 year 8 months)

I am currently working in the Website optimisation team within the Santander e-commerce department. Santander is currently the worlds 5th largest bank. As an Onsite Optimization Analyst I am responsible for website optimisation and improving sales conversion for Santander UK . Experienced in Multivariate and AB testing testing techniques using Maxymiser and in-house split testing techniques and website data analysis using Speedtrap, Coremetrics and Google Analytics.
Developer

Alliance & Leicester

(Public Company; BNC.L; Financial Services industry)

February 2006 — June 2008 (2 years 5 months)

I worked as a Web Developer in the eCommerce department of Alliance & Leicester in Leicester. I designed, developed and supported web applications and web pages for the bank’s retail websites. This was a high-pressured role, working within a small team of web developers and web editors. This involved working to tight deadlines to meet the ever-changing requirements synonymous with the banking industry. The technologies used were .net - C#, ASP.NET, classic ASP, SQL Server 2000, HTML, CSS, JavaScript, XML, XSLT. In this environment we worked closely with both a Business Analysis team and other contacts from the business areas as well as external agencies.
Developer

TRX

(Public Company; TRXI; Information Technology and Services industry)

August 2004 — February 2006 (1 year 7 months)

TRX is a global travel outsourcing company in Leicester, servicing the local development requirements for clients, which included Expedia and Last Minute.com. I built and maintained ticketing and call centre related tools in Classic ASP, ASP.Net, C#, VB.NET and SQL Server 2000. As sole representative of the companies development team on site I acted as Project Manager for all work undertaken, responsible for coordinating project schedules, resources and some budgets.
Developer

CMG Worldwide

(Privately Held; Marketing and Advertising industry)

February 2004 — August 2004 (7 months)

I worked in a team that solely maintained a large airline booking and loyalty reward system for KLM airlines. This was undertaken using Visual Basic 6 with SQL Server 2000 and also utilised XML and classic ASP technologies.
Developer (Contractor)

Bolsover District Council

(Banking industry)

August 2003 — February 2004 (7 months)

I undertook a short-term contract at a Local Government authority in Derbyshire. Here I was given the brief of developing a series of desktop, web and handheld applications for use in all business departments and across the region as a whole under the E-Govenment initiative. This was undertaken in dot net (2003), Visual Basic 6, classic ASP, and VBScript and embedded VB for Windows CE, Handheld computers. The databases I used were SQL Server 2000, Access 2002 and Pocket Access (handheld database for PDA).
Developer and Business Analyst

Office for National Statistics

(Government Agency; Government Administration industry)

April 2000 — August 2003 (3 years 5 months)

During this period I worked for the Office for National Statistics (ONS) a Central Government department in Hampshire as an Application Developer and as a Business Analyst. I undertook the development of large data processing systems and stored procedures for the 2001 Census, and developed and maintained web applications for the Neighbourhood Statistics and ONS websites. In these roles I used the VB6, PowerBuilder, SQL, ASP and HTML development languages with SQL Server 2000, Sybase and Access databases. As an Analyst I was responsible for writing detailed system specifications for the 2001 Census.