
Business Development Director at Crown Digital
London, United Kingdom

Business Development Director at Crown Digital
London, United Kingdom
10+ years experience in team leadership, new business and client development across the media, PR and digital sectors.
A demonstrable track record of building high performance sales teams and channel partnerships, growing businesses from scratch and developing solutions which positively impact on the bottom line.
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Experience in: IPTV, web video, content distribution and syndication, publishing-- incl. print, online display and recruitment media sales, web design and build, social media, e-business, SEO, mobile, CRM.
Business development, p&l management, team building & leadership, strategic planning, public speaking, marketing collateral development, partner development, project management, customer relationship management, account management, sales operations.
(Information Technology and Services industry)
February 2009 — Present (1 year 2 months)
Crown Digital is a full service digital agency. My responsibilities include new business, client development and channel management.
Our clients are global and cover a range of sectors including; financial services, information technology, government, sport, travel, not for profit and fmcg.
Services include:
• planning and strategic development
• internet, extranet and intranet site development and support
• application development
• content management systems
• eCRM
• eCommerce
• mobile
• social media
• usability testing and information architecture
• search engine optimisation
• quality assurance
• measurement and analytics
(Privately Held; Online Media industry)
August 2008 — November 2008 (4 months)
A short term contract to set up the commercial operations infrastructure for a wholly owned subsidiary of Babelgum - www.theunderwaterchannel.tv.
Achievements included:
* won the first 'video' advertiser - Singapore International Airlines
* formulated and executed the business development strategy
* categorized content inventory
Overview; Babelgum is a free, revolutionary Internet and Mobile TV platform which combines the full-screen video quality of traditional television with the interactive capabilities of the Internet.
(Privately Held; Online Media industry)
January 2006 — September 2008 (2 years 9 months)
Leader in digital video distribution services - used by more than 25,000 media outlets globally to search, preview and download high quality content.
Part of the management team-- responsibilities included: management of the day to day sales and business development teams across EMEA, strategic planning, budgeting and forecasting, development of sales marketing materials, presentations to the Board (including VC investors).
Key achievements:
* turning around an underperforming sales team in 2007
* launching the social media content distribution service 'Brand TV' across Europe
* winning 'Rookie of the Year' in 2006 followed by 'Global Top Salesperson' in 2007
Carried a personal quota during my tenure-- won and grew the following accounts:
• Council for the Promotion of Sweden
• Ericsson
• Neste Oil
• Novo Nordisk
• Statoil
• Telenor
• Vestas
• Visit Britain
• Visit London
• Visit Sweden
• Volvo Ocean Race
(Public Company; Publishing industry)
October 2003 — January 2006 (2 years 4 months)
VNU is a global Marketing Information, Media Measurement & Information and Business Information company, who’s UK business was acquired by Incisive Media in 2007.
Responsible for selling the VNU digital portfolio to the top 25 blue chip accounts across the group to key senior client and agency decision makers. Trained and mentored the junior sales team, frequently helping folk in their first face to face meetings.
My key new business wins included:
• LogicaCMG
• Microsoft
• PwC
(Publishing industry)
December 1999 — October 2003 (3 years 11 months)
Classified sales executive rising to sales manager across both Directories and Haymarket's flagship, Marketing.
Selected by the Management team to train entry and mid-level sales people in presentation and closing techniques across the B2B business.
Overview on Haymarket -
Haymarket publishes more than 100 consumer, professional, trade, and customer publications in 23 languages and more than 100 countries.
Honours , Applied Biology , 1994 — 1998
2.ii (Hons) degree in Applied Biology. Modules included:
• Biochemistry
• Genetics
• Psychology
Overview on Leeds:
Leeds is among the top ten universities for research in the UK and is internationally acknowledged as a centre of excellence in a wide range of academic and professional disciplines.
1987 — 1994
4 A-levels:
• Biology
• Chemistry
• Geology
• General Studies
9 GCSE's:
• English (lit. and lang.)
• Biology
• Chemistry
• Design
• French
• History
• Maths
• Physics
Overview on King Edward VI Five Ways School:
King Edward VI Five Ways School has a distinguished history in Birmingham and beyond going back to its establishment as a King Edward Foundation Grammar School in 1883 at Five Ways in the City Centre.