Benjamin Dyer

Benjamin Dyer

Entrepreneur, Founder, CEO

East Cowes, Isle of Wight, United Kingdom (Portsmouth, United Kingdom)
Information Services

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Benjamin Dyer's Overview

  • Co-Founder at Powered Now
  • CEO at SellerDeck
  • CEO at Actinic Software
  • Director of Product Development at Actinic Software
  • Xyratex Training
  • Isle of Wight College

500+ connections

Benjamin Dyer's Summary

At heart I'm a product and solutions guy, obsessive about innovation and technology.

I'm the co-founder of a start up called Powered Now, our solution is aimed at solving the difficult task of business administration for field based companies. We launched our product in April 2013 at The Next Web conference and won best mobile app, you can watch my pitch below. In July 2014 we an angel round of $1M, we are now busy growing and scaling the business.

During my career I've run both large and small companies, focusing on both product development and commercial operations. I'm a big believer in the power of the team, I love bringing people together to achieve great things, especially within B2B environments.

Some of the highlights include the Xyratex IPO listing on the NASDAQ, the rebranding of Actinic and the launch of my startup Powered Now.

Benjamin Dyer's Experience


Powered Now

Public Company; 1-10 employees; Information Technology and Services industry

May 2011Present (3 years 5 months) United Kingdom

Our company Powered Now is a software and services company aimed at solving the difficult task of business administration for field based companies.

For plumbers, electricians, gardeners and other field based businesses, administration can be a time consuming and irritating problem. The solutions available today just don't translate for businesses that operate away from an office, the landscape is cluttered with PC and cloud based applications that are reliant on connectivity or a dedicated administrator. These systems tend to focus on accounting and are often heavyweight applications built for one person - the accountant, not the business owner.

We can help businesses to manage jobs, quotes, invoices and payments using mobile devices that leverage the power of the cloud without being reliant on it. Our goal is to put the power of a fully serviced office in the hands of our customers, all via a mobile device, we can even send letters through the post at the click of a button – no stamp required.



June 2012December 2013 (1 year 7 months) West Byfleet, Surrey, UK

Following the Actinic Desktop rebrand to SellerDeck I run the day to day operations of the business.

SellerDeck is the largest E-Commerce packaged software and services provider within the UK, established in 1996.

I lead a global team of 40 staff across 5 countries. My responsibilities include business strategy, product vision and ensuring the business delivers a high level of expertise to both existing and new customers.

My remit includes sales, marketing, product development, product management, quality assurance and support functions. I also make a great cup of tea and happy to chew the fat with anyone about E-Commerce!

You can often find me in the press, I write regular articles for a number of high profile publications and blogs.

Privately Held; 51-200 employees; Computer Software industry

June 2011June 2012 (1 year 1 month) West Byfleet, Surrey

Responsible for the Desktop division at Actinic eCommerce.

Director of Product Development

Actinic Software

Privately Held; 51-200 employees; Computer Software industry

June 2008June 2011 (3 years 1 month)

Leading a diverse global team of 20 staff, including development, product management, quality assurance and third line support functions.

Responsibility for the full product portfolio and development lifecycle. Products include, desktop and SaaS multi-channel Ecommerce and retail solutions.

IT Program Manager


Public Company; 1001-5000 employees; XRTX; Computer Hardware industry

January 2001June 2008 (7 years 6 months)

Working within the Information Systems department I was responsible for online Information Management systems at Xyratex. This included all Internet and web related architecture and development for Xyratex.

Within this role I was responsible for leading technical project teams across the full life cycle of various large projects.

My role covered collaborative systems, km and support for enterprise wide software deployments and improvement programs.

Previous to this I was hired as a web developer.

New Media Developer

British Sky Broadcasting

Public Company; 10,001+ employees; BSY; Broadcast Media industry

20002001 (1 year)

Working within the New Media department, as an interactive developer I was an integral part of a team that rolled out a successful redesign of I was hired originally as an Interactive developer then later team leader, I was responsible for developing a number of web applications that were both cutting edge and business critical.

CAE Support Engineer

BAE Systems

Public Company; 10,001+ employees; BA/; Defense & Space industry

19942000 (6 years)

Provided technical and business consultation services including:

System and Network Design
Bespoke Application Development
Configuration and Installation of IT Infrastructure
Web Development

While at BAE I was responsible for the design and continued development of companywide intranet.

I also have prior experience within CAD, Test, Digital Design, Software Development and Business Planning, through the British Aerospace Apprenticeship scheme.

Benjamin Dyer's Honors and Awards

  • Best Web App - The Next Web 2013 Startup Rally

    The Next Web
    • April 2013

    My startup Powered Now was awarded the best mobile app award at The Next Web 2013 conference.

Benjamin Dyer's Volunteer Experience & Causes

  • Volunteer Experience

    • Trustee

      Isle of Wight Youth Trust
      • Social Services
      January 2013 present (1 year 9 months)

      The Youth Trust is a charitable, independent and professional organisation offering counselling, advice, information and support services to young people aged 25 and under on the Isle of Wight and, in some cases their parents or carers.

      The services provided are delivered by an experienced and qualified team who follow the National Guidelines for Counselling, offering a fast, flexible and confidential service to young people who are experiencing difficulties. The Youth Trust has been working on the Isle of Wight for over 28 years and has made a positive input to the wellbeing of people locally.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Economic Empowerment
      • Education
      • Environment
      • Science and Technology
    • Organizations I support:

      • Isle of Wight Youth Trust
      • Open Rights Group

Benjamin Dyer's Skills & Expertise

  1. E-commerce
  2. Program Management
  3. People Management
  4. Software Integration
  5. Start-ups
  6. Mobile
  7. SaaS
  8. Online Marketing
  9. Product Management
  10. Product Development
  11. Team Leadership
  12. Business Strategy
  13. Strategic Planning
  14. Online Advertising
  15. Mobile Devices
  16. Management
  17. IT Strategy
  18. Enterprise Software
  19. Cloud Computing
  20. Team Building
  21. Account Management
  22. Integration
  23. Product Marketing
  24. Competitive Analysis
  25. Business Planning
  26. Team Management
  27. CRM
  28. B2B
  29. Strategy
  30. Web Applications
  31. Business Development
  32. Marketing Strategy
  33. Sales
  34. Testing
  35. Leadership
  36. Entrepreneurship
  37. Software Development
  38. Web Development
  39. SDLC
  40. Mobile Applications
  41. Strategic Partnerships
  42. Multi-channel Marketing
  43. Lead Generation
  44. SEO
  45. Go-to-market Strategy
  46. Cross-functional Team Leadership
  47. Business Intelligence

View All (47) Skills View Fewer Skills

Benjamin Dyer's Education

Xyratex Training

Sigma and APPM Certification


Isle of Wight College

HND, Electronic Engineering


Contact Benjamin for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
  • getting back in touch

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