
CEO, Liberty Electric Cars. Chairman, Zero-Emission Vehicle Foundation.
United Kingdom

CEO, Liberty Electric Cars. Chairman, Zero-Emission Vehicle Foundation.
United Kingdom
Barry Shrier is a well educated and charismatic Leader, with a proven Board-level General Management track record demonstrating entrepreneurial courage, outstanding salesmanship, and passionate marketing flair. He also is very IT literate; with a passion for the digital revolution.
I've now committed my career to addressing Global Warming / Climate Change, by launching a new Clean Tech venture. We're designing and marketing zero-emission cars - based on iconic British marques like the Range Rover and Jaguar re-engineered with highly-innovative electric motors and state-of-the-art nanotechnology batteries. World famous, gorgeous British luxury cars - magic'd by us into high performance, zero carbon footprint.
Compared to their original petrol equivalents, these electric cars will have:
- faster acceleration.
- higher top-speeds.
So, as beautiful and legendary as the originals, but more fun!
These are highly innovative electric cars:
- Truly ZERO emission: no exhaust, no carbon, no poisonous particulates...
- they are very quiet.
- and they are 2 - 4 times lower cost / mile driven: much, much less energy consumption.
- i.e. braking recharges the batteries!
Wealth, of course, confers responsibility and is not just about consumption. The appeal of these new, exciting, innovative Electric Cars is to high net-worth individuals who are concerned about their legacy; about Global Warming and climate change. Our customers will want to leave a better world for their children.
Previously, I have founded and managed two businesses, and a Deutsche Bank subsidiary, and brings substantial experience including full profit responsibility, cost control & credit management, budgeting and forecasting, personnel management and motivation, managing investor relations, negotiation, etc.
Sales, Marketing, business development, management, hiring, team building, negotiations, financial management, conflict-resolution, supplier relations.
(Privately Held; Automotive industry)
May 2008 — Present (1 year 9 months)
‘Europe’s Leading Organisation Promoting Electric Cars’
Introduction
To address global warming and climate change, the car industry must move from previous technology (piston engines) to environmentally sustainable technology: electric cars. As the world runs out of oil, the internal combustion engine will necessarily wither away. To put and end to cars with tailpipes that emit poisonous fumes, clean technology cars with electric motors must be developed, produced, and marketed enabling consumers to get what they want: green, clean transport.
Electric vehicles provide sustainable transport, reduce pollution and deliver technological advancement, as well as reducing emissions by helping the electricity production industry manage load-balancing challenges. To obtain the greatest benefits that the vehicle to grid infrastructure can deliver, the nation needs the maximum number of electric vehicles, as quickly as possible.
The Zero Emission Vehicle Foundation brings together zero emission technology suppliers, analysts, consultants, investors and vehicle manufacturers, through its quarterly meetings and comprehensive database. The main objectives of the Foundation are to facilitate networking and the exchange of ideas in an honest and open forum, to create partnerships, and to attract sponsorship from corporations that have a vested interest in reducing car pollution. By supporting the Foundation, you will help to accelerate the transition to a cleaner future driven by efficient, high performing electric cars.
Membership benefits
• Add your company’s voice to the Foundation and help it achieve its goal of speeding up the roll–out of electric cars
• Access Europe’s leading business network of electric car supporters, movers and shakers
• Give speeches, host, sponsor, develop the agenda for, and attend high profile electric car industry events.
(Privately Held; Automotive industry)
July 2007 — Present (2 years 7 months)
Vision – promoting electric cars to reduce global warming and climate change, improve citizens’ health, and reduce the nations’ dependency on finite fossil fuels.
Mission – to achieve global leadership in technological innovation for the design, marketing, and profitable sales of production vehicles that are re-engineered as zero-emission electric cars, with a focus on 4x4.
COMPANY DESCRIPTION
Liberty Electric Cars is a clean technology company. It is converting popular luxury vehicles, starting with the ‘Range Rover ’, into high performance, zero-emission all electric cars. Liberty removes the piston engine and power train, and replaces that with high energy-density electric motors and advanced technology batteries. This creates significant commercial and technical advantages:
• Leveraging global Brand equity – the car looks the same and performs better.
• Using decades of engineering refinement – the car’s engineering remains the same.
• Modular solution –easily adapted to fit most 4x4s
• No $Billions required for manufacturing, no enormous payroll, and using the latest models.
• Time to market - significantly reduced over new design.
• Routes to market – already established and easily accessed.
UPDATE Dec 2009: Liberty’s prototype 1, the world’s first zero-emission luxury 4x4, is 9 weeks away from completion and road testing.
BUSINESS MODEL
The model is focused on the design, marketing, and sales of electric passenger vehicles (globally famous brands) retrofitted by Liberty. Revenues are generated from the sales of cars both on a wholesale basis to car dealerships, and direct via in-house sales teams.
WORLDWIDE DEMAND
Independent research has shown that there is a powerful segment of car buyers around the globe who want large, comfortable, prestigious cars that are also environmentally friendly
ENQUIRIES INVITED FROM
- Investors
- Job applicants
- International Car Dealerships
- Technology partners
(Privately Held; 11-50 employees; Aviation & Aerospace industry)
May 2006 — Present (3 years 9 months)
May 2006 - ongoing
Non-Executive Director, Leo Terra LLC, London, England. Leo Terra is a Washington-based satellite venture. Report to the CEO. In Q1 2009 Leo Terra will launch the 1st 3 satellites of an eventual 63-bird network delivering global mobile broadband services for the 1st time in history.
1. Business development – pre-Sales: establishing relationships to build Teaming Agreements with mobile operators, defence agencies, international banks.
2. fund-raising. Sales lead generation for $75M funding requirement.
(Privately Held; 5001-10,000 employees; Computer Software industry)
January 2007 — July 2007 (7 months)
(Privately Held; 51-200 employees; Telecommunications industry)
October 2003 — November 2006 (3 years 2 months)
10-2003 to 11-2006
CEO, Liberty Europe Network Ltd, Oxford, England. Wireless telecoms network operator + service provider. Report to the stakeholders.
1. Leadership
a. Finance - Identified investors, raised £250,000.
b. Sales - Closed numerous deals – leading to the largest ‘Whole Hotel’ installation in UK.
c. Marketing - company spokesman, conducted analyst and media briefings. Note I have extensive professional Media Training for TV, Radio, and print.
2. Management: established a Sales and Marketing team + staff in Operations.
a. wrote job specifications, negotiated & selected recruitment consultants.
b. Set goals and managed deliverables for consultants and suppliers in Operations, Design, Print, PR, Sales.
3. Innovation
a. Finance - Structured and completed deals involving Vendors, Investors, and Customers – to finance network installations.
b. Marketing - Designed franchise programme and secured 3 ‘Trial Franchisees’ who trialled services in three UK towns.
(Public Company; 10,001 or more employees; Banking industry)
June 2001 — October 2003 (2 years 5 months)
Hired to launch the world’s first mobile phone payment service
1. Management: reported to main board, hired & established sales, marketing, Operations, and Technology teams
a. wrote job specs, selected recruitment consultants
b. interviewed, selected, trained team; including team leaders to run each department
c. managed deliverables for consultants and suppliers in Operations, Design, Market Research, PR, Media, Retail Sales
2. Leadership:
a. As company spokesman, conducted 50 analyst & 165 media briefings
b. Established milestones re launch of Paybox. surpassed launch-date sales targets
c. Presented 17 speeches at int'l trade shows
3. Finance
a. Identified prospective investors, negotiations with global retail banks
b. Planning: wrote 1-year bus plans & managed budgets
4. business development: lead negotiations with UK leading retail banks, wireless telcos, and computer manufacturers
a. lead negotiations with UKs largest supermarket
b. Initiated partnership with IBM
(Public Company; 10,001 or more employees; T; Telecommunications industry)
December 1983 — December 1984 (1 year 1 month)
MSc , Philosophy , January 1985 — January 1987
BA , Politics , January 1979 — January 1983