Executive Chair, iCrossing UK; Independent member of Council at University of Sussex
Brighton, United Kingdom
Executive Chair, iCrossing UK; Independent member of Council at University of Sussex
Brighton, United Kingdom
Founded UK search engine marketing agency Spannerworks in 1997, bought by iCrossing in 2007.
Currently UK Chief Executive of iCrossing.
Innovated tools and technology to gain new insights into digital media, most notably from natural search (search engine optimisation) and social media.
Search Engine Marketeting; search strategy; online marketing; search engine optimisation; Social Media; Social Media Optimisation; online media; natural search; paid search; SEO; Google; Yahoo!, optimization, search marketing agency, SEM strategy, communications, engagement marketing, social computing
(Privately Held; Marketing and Advertising industry)
August 2009 — Present (6 months)
After 12 years at the helm of the business I move to chair of iCrossing UK. Leather elbow pads here I come.
(Educational Institution; Higher Education industry)
September 2008 — Present (1 year 5 months)
IPA, IAB, SEMPO, WiredSussex, University of Sussex
Spannerworks voted No.1 Search Agency in the UK by client readers of Marketing, Marketing Direct and Revolution magazines, 2006.
'Best use of Search' Kiddicare, Revolution Awards 2007.