SVP and CSO at SalesLab
Reading, United Kingdom
- Current
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- SVP and Chief Sales Officer at SalesLab
- Past
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- EMEA Marketing Director at Autodesk
- Director, General Manager Community at Microsoft International
- Sales & Marketing Director at Microsoft, Developer Group
- Regional Sales Director at Global Accounts
- Director, Solutions Marketing at Microsoft, Business Solutions Group
- Director, Business Solutions Group at Micosoft Eastern Europe HQ
- Group Manager, Developer Relations Group at Microsoft
- Software Engineer at COMPUSPEC INDUSTRIES
- Education
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- The University of Manchester
- University of Technology
- Recommended
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3 people have recommended Anmar - Connections
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connections
- Industry
- Computer Software
- Websites
Anmar Alani’s Summary
I am a versatile and adaptable sales and marketing professional with 20 years of international experience in Hong Kong, Japan, India, the US, Europe and Eastern Europe, the Middle East and Australasia. I have spent 14 years cultivating regional expansion for Microsoft Corp.
Throughout my corporate career, I have engaged with multiple disciplines, geographies, and facets of local and global business. I have enjoyed the challenges that come with expanding a successful multinational enterprise already enjoying double-digit growth; maintaining and retaining quality teams and fostering their performance; and managing positive relationships with UN agencies, regional governments and local municipalities. I enjoy identifying and facilitating strategic potential in people, brands and products; listening to customers; and driving innovative, forward-looking and sustainable cultures.
Anmar Alani’s Specialties:
Strong in sales, marketing and business management strategy
Anmar Alani’s Experience
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SVP and Chief Sales Officer
SalesLab
(Partnership; Management Consulting industry)
April 2009 — Present (10 months)
In this role, I’m responsible for leading and managing the overall sales activities of the company, management the online products business unit, and business partnerships with SaaS applications & content vendors.
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EMEA Marketing Director
Autodesk
(Public Company; ADSK; Computer Software industry)
January 2008 — March 2009 (1 year 3 months)
Reporting to the EMEA Vice-President, this role is responsible for the revenue, market share and P&L performance of all EMEA & India Autodesk regions and the overall regional marketing plans.
Also responsible for strategic long term growth planning, fiscal and marketing planning, revenue forecasting, marketing budget management - market intelligence, competitive initiatives and integrated marketing communications. -
Director, General Manager Community
Microsoft International
(Public Company; 10,001 or more employees; MSFT; Information Technology and Services industry)
November 2005 — April 2007 (1 year 6 months)
Managed the worldwide regional VPs and general managers group. This is an independent role reporting to the president of Microsoft International, who oversees the Microsoft business outside of North America. Results include:
- Defining and delivering a new worldwide subsidiary sales and marketing segmentation model.
- Coupling this with the Learning Circles concept, introduced to general managers worldwide with the aim of delivering a new best-practice business framework.
- Pursuing regional geographic expansion models in new cities, prioritizing channel, product and customer segment approaches, particularly in Russia, India, China and Brazil. YTD results show growth of up to 140% in Russian market. -
Sales & Marketing Director
Microsoft, Developer Group
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2003 — November 2005 (2 years 1 month)
I directed and managed one of Microsoft’s business units, as part of the Hong Kong senior leadership team, and was accountable for the local profit and loss results. The revenue target for year the ending July 2005 was approximately US$20+ million. Milestones included:
- Seeing the subsidiary through a turn-around phase, so that today it is the fastest growing Microsoft mature-market subsidiary.
- Increasing the business unit’s sales by 21% and building market share by 55%.
- Introduced a new customer loyalty program resulted in elevating customer satisfaction by 11%.
- Selling and co-marketing Microsoft products for the first time with HK’s New World Group to small- and medium-sized local businesses through a co-sharing revenue model. -
Regional Sales Director
Global Accounts
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
October 2001 — November 2003 (2 years 2 months)
I was responsible for setting up a green-field operation across Japan, China, Hong Kong, Singapore and the Philippines, with a revenue target of US$50-60 million. This involved creating and executing a business and marketing strategy, defining relevant solutions, generating sales, developing appropriate licensing and channel offerings, and working with local Microsoft subsidiaries. Achievement was measured on revenue outcomes, team development, operational budget control, resource allocation, customer and partner satisfaction, and new business penetration or growth.
- Exceeded financial year 2003 quota by 40%.
- Developed and implemented a marketing CRM initiative that resulted in identifying and securing new business revenue.
- Closed Microsoft’s Toyota business licensing contract, with Microsoft Japan. This is now one of Microsoft’s largest Asian contracts. -
Director, Solutions Marketing
Microsoft, Business Solutions Group
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
January 2000 — October 2001 (1 year 10 months)
This was Microsoft’s first step into web-vertical marketing solutions. I managed a team of 12 marketing and editorial professionals, defining the company’s web-vertical marketing approach and partner co-marketing, and assisting field sales teams in driving sales leads supported by online reference case studies. Results included:
- Launching a new vertical-industry site that resulted in a 31% increase in the number of unique viewers.
- Launching an online lead-generation product linked directly to Microsoft partners’ lead-follow-up engine.
I was also part of a team defining and strategizing Microsoft’s position, partner model and product licensing in the Application-Service-Provider market or Software-as-a-Service market. This:
- Offered Microsoft opportunities in multiple industry and related events, partnering with EDS and Unisys on their approach in the market.
- Launched the Microsoft OneClick Hosting partner program. -
Director, Business Solutions Group
Micosoft Eastern Europe HQ
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
June 1997 — January 2000 (2 years 8 months)
In 1997, Microsoft entered the database market. I was hired to establish a new 26-person business unit – the Business Solutions Group – overseeing hiring, sales, marketing, general management and budgeting. I was also part of the regional senior leadership team, overlooking Microsoft’s Eastern Europe commercial business.
Tasks included:
- Assessing marketing size and opportunity, and implementing competitive tracking.
- Managing a staff of 26 sales, marketing and technical professionals, and being accountable for sales figures.
- Developing subsidiary sales strategies and marketing plans, resulting in a 25% increase in the purchase of developer products and a 40% increase in revenue from database products.
- Managing the regional quarterly general managers’ business review to judge the performance of subsidiaries. -
Group Manager, Developer Relations Group
Microsoft
(Public Company; 10,001 or more employees; MSFT; Information Technology and Services industry)
August 1993 — June 1997 (3 years 11 months)
Here, I oversaw partner strategy and managed indirect revenue across the Australian, New Zealand and South-East Asian markets. This included:
- Managing a staff of six sales and technical professionals, and controlling sales, marketing and group budgeting.
- Spearheading relationships with local independent software vendors, which resulted in 31 new certified applications.
- Creating and implementing co-marketing programmes with 20 Australian, 14 New Zealand and four Singapore-based independent software vendors, resulting in 10 royalty licensing partnerships. -
Software Engineer
COMPUSPEC INDUSTRIES
(Privately Held; 11-50 employees; Information Technology and Services industry)
October 1992 — July 1993 (10 months)
Software engineer, programming Windows 3.1 and databases. I:
- Delivered multiple custom-built applications for third-party customers.
- Developed golf-scoring and management systems.
Anmar Alani’s Education
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The University of Manchester
MSc , 1990 — 1992
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University of Technology
B.Sc , Systems & Control Engeering , 1986 — 1989
Anmar Alani’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
