Andrew Grill

CEO at Kred

Location: London, United Kingdom
Industry: Marketing and Advertising

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Andrew Grill's Overview

Current

CEO at Kred
Mentor at The Drift
CEO PeopleBrowsr UK at PeopleBrowsr Inc.

CEO & Social Media / Digital Strategist at LondonCalling.co
South Australian Business Ambassador at South Australian Government
Owner and Director at HotGrill Productions

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Past

Head of International Business Development & Client Strategy at Visible Technologies
General Manager at Seeker Wireless
Director at Rotary Club of Sydney

General Manager at Legion Interactive
CEO at PropertyLook
Manager, eMarket Development & National Manager, Business Development at Telstra Corporation
Business Development Manager, Product Development Manager, Training Specialist at Singtel Optus
Communication Systems Engineer at British Aerospace
Technical Assistant at University of South Australia

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Education

University of Technology, Sydney
University of South Australia
University of South Australia

St. Peter's College

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Recommendations

17 people have recommended Andrew

Connections

500+ connections

Websites

LinkedIn early adopter since February 2004. Request an invitation via linkedin.andrewgrill.com

Based in London, Andrew is an experienced business developer and general manager, responsible for delivering strategic programs and £MM of new business across multiple industries.

Currently, Andrew is CEO of Kred, the open standard for measurable influence, based in London.

Andrew is able to deeply understand existing as well as new technologies and channels, explain them to clients, win business and provide strategic leadership.

He is respected by traditional and digital agencies for thought leadership and pitch winning approach to new business.

Andrew is also an internationally renowned keynote presenter in the field of digital and social media networks and presents at international conferences on a regular basis.

A former resident of Sydney, for the last 6 years he has been active in the European market, and such he has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies and brands in London and around the world.

Andrew engages directly with large brands as well as leading advertising agencies to design and deliver compelling digital and social media propositions to their clients.

Andrew’s commercial experience comes as a result of running Australia’s largest commercial property website, PropertyLook, as well as holding senior marketing and business development roles with Australian companies Telstra and Optus.

He was also responsible for launching Australian location technology company Seeker Wireless onto the world stage, moving from Sydney to London in 2006 to set up their European presence.

More recently he was head of international client strategy for Visible Technologies.

Andrew is also the editor and founder of one of the world's leading blogs on social media & mobile - www.LondonCalling.co

Contact Andrew via contact.andrewgrill.com

Specialties

Kred
Online Influence
The Question of influence
Business development
General management
Digital media strategy
Social media
Speaking to the media
Social networking
Twitter
Foursquare
Mobile strategy
Marketing strategy
Blogging
New media strategy
Location Based Services (LBS)
Product development and life cycle management
Product launch and go-to-market strategies
Public speaking
Technology evangelism
Not for profit board membership
Disruptive technologies

CEO

Kred

January 2012 – Present (2 months) London, United Kingdom

Andrew is currently CEO of Kred, the open standard for measurable influence, based in London.

In real life social circles, people are influenced by their peers. On social networks, influencers are trusted friends and authorities linked by interest-based communities.

Kred, created by PeopleBrowsr, measures influence in online communities connected by affinities. Kred values audience quality and engagement over audience size by assessing anyone’s ability to inspire action (Influence) and propensity to engage with others (Outreach).

See your own Kred at http://kred.ly

Mentor

The Drift

November 2011 – Present (4 months) London, United Kingdom

The Drift is an intensive accelerator programme for digital businesses that will start in March 2012. Applications will open in December 2011.

15 start up or early stage companies will be given a £15k+ seed fund to turn their business in to a viable concern over a 3 month period. They have independent Legal advice, Accountancy advice, office space, accommodation, training and the guidance of a group of 60 experienced and high profile mentors.

At the end of the process, the companies will pitch their ideas to a panel of Venture Capitalists and Super Angels for assessment and next stage funding.

This process will be documented digitally from start to finish in a fly on the wall documentary and the content promoted extensively online and in traditional media channels.

Significant investment will be given to the marketing activities to promote the programme digitally and in the Media through PR.

CEO PeopleBrowsr UK

PeopleBrowsr Inc.

Privately Held; 11-50 employees; Internet industry

June 2011 – Present (9 months)

Responsible for the launch and growth of PeopleBrowsr into the UK market.

PeopleBrowsr is a high-tech social analytics company passionate about marketing, providing social media brand engagement, data mining intelligence and sophisticated social search.

We help our customers at global brands and Advertising/PR agencies identify and engage influencers, cultivate communities, gain in-depth insights from specialized research reporting and human sentiment analysis, and develop hyper-targeted campaigns to increase social media ROI.

Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence.

PeopleBrowsr is assembling the collective intelligence through storing, retrieving and indexing every public human conversation. The company helps brands to identify and engage influencers, cultivate real-time communities, conduct specialised research reporting for in-depth insights and human sentiment analysis, and develop hyper-targeted campaigns.

Recently, PeopleBrowsr released 1,000 days of Twitter data for intelligent social search with its newest product, ReSearch.ly. Part of the PeopleBrowsr Platform, ReSearch.ly allows extensive capabilities to filter by keyword, date/time, location and profile information to find highly targeted communities with demographic, psychographic, geo-localised and time-targeted criteria.

Other milestones include the release of the PeopleBrowsr API and the opening of PeopleBrowsr Labs at the San Francisco headquarters.

More information can be found at PeopleBrowser.com or follow @peoplebrowsr

CEO & Social Media / Digital Strategist

LondonCalling.co

August 2008 – Present (3 years 7 months)

Andrew provides consulting advice and strategy in the social media and mobile space, connecting companies with smart social media and mobile solutions with brands, agencies, operators and end users.

Previous assignments included a 12 month contract as Head of Business Developement for Mobile Advertising pioneer Gigafone Technologies, based in London.

London Calling is a top 30 UK marketing blog and a good source for news and commentary on social networing, mobile advertising, location and mobile social networking.

South Australian Business Ambassador

South Australian Government

July 2006 – Present (5 years 8 months)

Andrew was apppointed as a South Australian Business Ambassador on July 4, 2006 by the Premier of South Australia, Hon Mike Rann.

South Australian Business Ambassadors are prominent and respected business people, academics, public servants and community leaders invited by the Premier of South Australia to be Business Ambassadors for the State of South Australia. They live or frequently travel interstate or overseas and have significant business contacts outside South Australia.

South Australian Business Ambassadors retain strong ties to South Australia. They are confident in the future of the State and willing to promote South Australia as a great place to live, visit, work, invest and do business.

Other SABAN members are encouraged to join the SABAN Linkedin Group http://www.linkedin.com/groups?gid=810317

Owner and Director

HotGrill Productions

January 2002 – Present (10 years 2 months)

HotGrill Productions is a boutique corporate video and documentary production company, specialising in charity and documentary video productions.

Head of International Business Development & Client Strategy

Visible Technologies

Privately Held; 51-200 employees; Information Technology and Services industry

October 2009 – May 2011 (1 year 8 months)

Responsible for international client strategy and business development, and during my tenure grew Visible from a standing start to become a $MM company in under 18 months in the UK.

I was the first hire outside the US, and responsible for all International Sales and Business Development activity across leading brands and agencies.

Key client wins included UK retailer John Lewis, as well as leading agency VCCP. Other client wins included a leading global telecommunications company, a leading global finance company, a leading global software company, and a leading global airline.

As a direct result of my work in the social media space, I am well qualified to advise corporate clients on how to successfully implement social media campaigns and strategies.

Visible Technologies is a global leader in the provision of Social Media Monitoring and Insight solutions and is headquartered in Seattle.

Visible Technologies was founded in 2005 and is a privately-held company with investment funding from Centurion Holdings, Ignition Partners, In-Q-Tel, Investor Growth Capital and WPP Group, plc.

General Manager

Seeker Wireless

Privately Held; 1-10 employees; Telecommunications industry

November 2004 – July 2008 (3 years 9 months)

Andrew joined the company in November 2004, and was quickly able to launch Seeker onto the world stage, attracting the attention of the world’s largest mobile operators in the UK, Europe and Asia-Pacific which led to the signing of a number of contracts with mobile operators including Vodafone.

Based in London, Andrew was responsible for the sales and marketing effort and as well as being a regular conference presenter, was also the company spokesperson.

Director

Rotary Club of Sydney

July 2001 – July 2006 (5 years 1 month)

Andrew served on the Board of the Rotary Club of Sydney from 2001- 2005 which included a term as Director of the Community Service Committee (2001-2002).

He served as Vice President Rotary Club of Sydney in the 2003 - 2004 year.

In the 2004-2005 Rotary year, Andrew was the Club's Director of Technology, continuing his work on the development and maintenance of the club's website located at www.sydneyrotary.com, a role he performed since 1999.

In July 2006, Andrew was regognised with a Paul Harris Fellow for his services to the club. In 2007, Andrew was inducted into the Rotary Club of London.

General Manager

Legion Interactive

Public Company; 51-200 employees; Marketing and Advertising industry

June 2003 – November 2004 (1 year 6 months)

Internal start-up developed to focus on the corporate and government mobile messaging market.

• Managed $A2.6M of business in first year of operation
• Successfully developed and launched new LegionONE brand
• Successfully developed and launched a range of innovative business messaging solutions for the business and government market
• Overall responsibility for all sales, marketing, promotional and PR activity for LegionONE

CEO

PropertyLook

January 2001 – January 2003 (2 years 1 month)

Chief Executive responsible for the start-up and growth of PropertyLook - Australia's largest commercial property portal. Overall management and responsibility of all company aspects - reporting directly to the Board of Directors.

Managed relationship between founding shareholders Colliers International, CB Richard Ellis, Jones Lang LaSalle and Knight Frank.

Achievements:
• Launch to market in 3 months from startup
• Secured $A1M of new business in the first year
• Grew customer base from 4 to over 100 in under 12 months

PropertyLook was sold to realestate.com.au in 2006 for $A9.05M.

Manager, eMarket Development & National Manager, Business Development

Telstra Corporation

Public Company; 10,001+ employees; TLS; Telecommunications industry

September 1998 – December 2000 (2 years 4 months)

• Responsible for developing strategic marketing opportunities across SME, Corporate and Government markets for Telstra’s online product family.
• Subject matter expert for Telstra’s vertical market position, presenting at numerous conferences & seminars
• Responsible for coordinating vertical market opportunities across Telstra Business units, & driving the company’s vertical market strategy
• Key member of the Telstra Business Solutions Marketing team, responsible for developing marketing strategies across all Corporate and Government market segments.
• Developed Marketing plan and strategy for the Business Solutions Team
• Worked with National segment teams to identify and implement new
opportunities across all segments
• Seconded to lead an internal team to develop the framework for Telstra’s Data Mode of Operation program
• Developed monthly in-house TV program for National sales force of over 1000 staff

Business Development Manager, Product Development Manager, Training Specialist

Singtel Optus

Public Company; 10,001+ employees; Telecommunications industry

December 1995 – August 1998 (2 years 9 months)

Project Manager for all aspects of the development of an innovative suite of high speed data products. This included the development of business cases, justifications, project plans and leading a cross-functional project team of 10 from across the organisation.

Achievements:
• Successful market launch of 6 new data products
• Secured over $47M funding from Senior Management Gatekeepers
• Project champion for innovative satellite & data products
• Handpicked to join internal review team and re-developed Product Creation Process as part of a major project lead by Bain Consulting
• Invited by BellSouth Business Systems to travel to Atlanta to present new Product Creation process methodology to their Product Development teams

Other roles
• Business Development Manager for infrastructure assets
• Training Specialist for data and broadcast products
• Broadcast Network Engineer for the Optus Satellite Network

Communication Systems Engineer

British Aerospace

Public Company; 10,001+ employees; BA.L; Defense & Space industry

December 1994 – December 1995 (1 year 1 month)

Communication Systems Engineer for innovative Satellite Communications terminal - Project Parakeet for the Australian Defence Forces.

Performed environmental and acceptance testing working closely with Defence Materiel and Defence Quality Assurance

Technical Assistant

University of South Australia

Educational Institution; 5001-10,000 employees; Higher Education industry

November 1991 – December 1993 (2 years 2 months)

Technical Assistant responsible for the assembly and testing of prototype MobileSat modems for Singtel Optus.

This was a part-time position, held while studying full-time at the University of South Australia, designed to increase my experience in the telecommunications industry, while studying.

University of Technology, Sydney

MBA, eBusiness Management, Marketing

1997 – 2000

University of South Australia

Master's Degree, Information Technology & Telecommunications (IT&T)

1994 – 1995

University of South Australia

Bachelor of Engineering, Electronic Engineering

1991 – 1993

Activities and Societies: Completed 3 years of a Bachelor of Electronic Engineering degree before transferring to the Master's Degree (additional 2 years).

St. Peter's College

Matriculation, Physics,Chemistry,English,Maths,Geography

1979 – 1985

Websites:

Interests:

Kred,social media influence,online influence,Twitter,social media,social analytics,Australia,London,UK,Olympics,blogs,mobile advertising,blogging,public speaking,mentoring,technology, marketing,volunteering,not-for-profit,board director, location based services,EU,UK,Europe,Australia,Sydney,LBS

Groups and Associations: