Digital Strategist at BMB Ltd
London, United Kingdom
- Current
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- Digital Strategist at BMB Ltd
- Past
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- Digital Media Strategist at Point35
- Founder at Do Tank Studios Ltd
- Community Moderator at Shooting People
- Creative Director at Tomorrow London
- Director / Creative Director at Great Giant
- Digital Consultant at Bear Sterns funded Internet Startup (Self-employed)
- Lead Web Designer at Getty Images
- Freelance Interactive Design (Self-employed)
- Senior Interactive / Video Graphics Designer at Eon Productions - Tomorrow Never Dies
- Education
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- St. Martin's College
- Recommended
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2 people have recommended Alec - Connections
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400
connections
- Industry
- Marketing and Advertising
- Websites
Alec East’s Summary
Founder of charitymash.com, specialist in digital media for marketing & brand communications with experience across multiple delivery platforms.
With 14 years experience in interactive and moving image and a background as an award-winning designer,
I now deliver strategies which allow clients to leverage the opportunities of Search, Social Media, Email, mobile web, interactive TV and beyond the browser channels to increase sales, grow long-term customer value and build brand awareness & equity.
My work is featured in design books, I'm an occasional speaker at industry and public events, a blogger, a moderator for social networks and a contributing writer for trade and national press.
Alec East’s Specialties:
integrated digital strategy, digital marketing, interactive media, social media marketing, communications, design, digital creative director, web-enabled TV, interactive TV, Search, Social Media, Email Marketing, Mobile Web
Alec East’s Experience
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Digital Strategist
BMB Ltd
(Marketing and Advertising industry)
October 2009 — Present (4 months)
Making more effective use of integrated digital media channels for marketing.
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Digital Media Strategist
Point35
(Marketing and Advertising industry)
March 2009 — September 2009 (7 months)
Working with NGO, FMCG, Fashion and Entertainment clients to develop integrated digital strategies.
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Founder
Do Tank Studios Ltd
(Privately Held; Marketing and Advertising industry)
February 2007 — March 2009 (2 years 2 months)
* Worked across the gamut of integrated digital and beyond the browser comms including: User Generated Content, Mobile web, social media marketing, Cross media interactive, web enabled TV and more.
* Provided Strategic Consulting, Online Brand development, Advertising, and Digital Marketing.
* You know, all that Web2.0 / Convergent / Third Screen stuff -
Community Moderator
Shooting People
(Privately Held; Motion Pictures and Film industry)
2004 — December 2008 (4 years )
Managed and moderated niche communities on a subscription social network.
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Creative Director
Tomorrow London
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
January 2003 — November 2006 (3 years 11 months)
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Director / Creative Director
Great Giant
(Graphic Design industry)
April 2000 — July 2002 (2 years 4 months)
Founding member and creative director of Great Giant, a creative agency specialising in online/digital projects. Created innovative marketing and entertainment projects including rich media celebrity sites.
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Digital Consultant
Bear Sterns funded Internet Startup (Self-employed)
(Self-Employed; Internet industry)
April 2000 — August 2000 (5 months)
Providing conncepts and insight into social networking and user-generated content project.
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Lead Web Designer
Getty Images
(Privately Held; Photography industry)
March 1998 — February 2000 (2 years )
Led web design for a range of brands in the Getty Images stable of companies. Helped establish web-design teams in the UK and US.
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Freelance Interactive Design
Self-employed
(Self-Employed; Myself Only; Design industry)
October 1997 — February 1998 (5 months)
Assorted projects across motion graphics, video, interactive and online space. Projects included concepts and online for BBC, Sales and Promo tools for NCR, Lucent and Nortel.
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Senior Interactive / Video Graphics Designer
Eon Productions - Tomorrow Never Dies
(Public Company; 1001-5000 employees; Motion Pictures and Film industry)
April 1997 — September 1997 (6 months)
Designing, creating and controlling graphics on the set of James Bond feature film
Alec East’s Education
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St. Martin's College
Graphic Design BA (Hons) , Graphic Design , 1992 — 1995
- Activities and Societies:
- Shooting People
Additional Information
Alec East’s Websites:
Alec East’s Interests:
My family, art, reading, dreaming, meeting interesting people & having a beer with them.
Alec East’s Groups:
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London IN -
creative alumni -
NFPtweetup -
Major Players -
Social Media UK ( #SMUK)
Alec East’s Honors:
Credited on four major feature films
Directed a Children's TV show
IVCA Interactive Design Award
Ilford Photography Award
Spin Award for interactive TV (Netherlands)
Featured in multiple reference books
Contributing Author to industry and international press
Alec East’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
