LinkedInAdam Woodhall

Adam Woodhall

Behaviour Change specialist & Engagement Lead at Carbon Smart

London, Greater London, United Kingdom
Management Consulting
  1. Carbon Smart
  1. Abundance Consultancy - Empowering Change,
  2. Positive News,
  3. Carbon Credentials
  1. University of Newcastle-upon-Tyne
  1. 8 people have recommended Adam

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Carbon Smart

Carbon Smart

Associate Director


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Adam is a sustainability professional with broad strategy, creative communications & change experience, excellent research, analysis, interpersonal, client, employee & stakeholder engagement skills.

EMPOWER CHANGE: He recently wrote the very well received guide 'Empower Change', which has had numerous excellent testimonials:

Over the last 8 years he has worked with over 60 organisations, many of them highly prestigious such as PwC, HS1, Wessex Water, Network Rail, The Jockey Club, University of Westminster, Warburtons Bakery, First Direct Bank, NFU Mutual Insurance, Aegis Media, NG Bailey Construction, East Riding NHS, Parcelforce, Southern Railway, Allianz Insurance, Royal Mail, Go-Ahead Group and Pannone Law

Specialties: Delivering Sustainable Change, Leading and Embedding Change, Environmental Business Solutions, Environmental Behaviour Change, Culture Change, Employee Environmental Awareness, Benefits Of Being Green, Environmental Champions, Green Champions, Sustainable Leadership


Associate Director

Carbon Smart
– Present (7 months)London, United Kingdom

Adam works with the Carbon Smart team on a wide variety of projects, with particular emphasis on his stakeholder engagement and organisational development expertise. He helps create employee engagement programmes, deliver stakeholder communication campaigns, increase environmental awareness, change behaviours and embed sustainability into clients’ cultures.

Carbon Smart provides a full service sustainability consultancy for clients large and small. With over 8 years of experience, the company is highly regarded by clients for its expertise, the quality of service and flexibility of approach.


Abundance Consultancy - Empowering Change
(7 months)London

Delivering stakeholder engagement and communications strategy for sustainability, CSR and climate action via innovative leadership by creating powerful narratives and stories for behaviour and culture change

Stakeholder Engagement Director

Positive News
(2 months)London, United Kingdom

Delivering short term contract for Positive News, the world’s first solution-focused newspaper, reporting on people and initiatives that are creating a just, sustainable and fulfilling world.

Contract is focused on creating and launching an Ambassador programme of volunteers who support the aims of Positive News through their personal actions or by donating to the Positive News Trust.

Senior Consultant

Carbon Credentials
(2 years 2 months)London, United Kingdom

Adam is Carbon Credentials Senior Engagement Consultant and has a deep knowledge of developing sustainability in large organisations. His passion and expertise is for working with people to deliver sustainable behavioural and cultural change which benefits the bottom line

Founder, Director, Consultant and Trainer

(5 years 8 months)

Bringing my training, people management, marketing and business development experience together with my passion for our planet, I am building an organisation that helps deliver cultural change in businesses so that they are best able to create advantage from the need to become more sustainable.

Business Development

Focus Training
(1 year)

Delivered business development for this training centre

New Business Manager

One Advertising
(2 years 9 months)

Also did Advertising and Public Relations account management whilst at One Advertising


Kinetic Communications
(2 years)

PR & Marketing

International Trade Researcher

(1 year 1 month)

Delivered overseas trade research for businesses in the mid-Yorkshire area

Account Administrator

(1 year 1 month)

PR and Marketing Partnership Wetherby

Customer Services Team Leader

(2 years 1 month)

Managed a team of call centre operatives

Graduate Management Trainee

(1 year 1 month)


Volunteer Experience & Causes

JCI UK Personal Development Director, JCI Leeds President & Senator

JCI United Kingdom
(10 years 3 months)Economic Empowerment

Number of roles and achievements over 10 years including:
Local President, Membership Director and International Director
National Personal Development Director and Head Trainer for a number of courses
Mentored numerous other members
Won Most Outstanding President in Europe in 2006 and Most Outstanding Trainer in UK in 2007

Opportunities Adam is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Adam cares about:

Organizations Adam supports:

  • JCI United Kingdom



University of Newcastle-upon-Tyne

M.A, International Studies

International Studies MA

University of Essex

BA, Government

Government BA

Wetherby High School

4 `A' Levels and 7 `O' Levels, including Mathematics and English




Honors & Awards

President of JCI Leeds (a leadership development organisation for people in their 20's and 30's) in 2005. JCI Leeds won best local organisation in the UK in my year as President and I won Best President in Europe. Became a Senator of JCI in 2011.


Empower Change(Link)

Carbon Smart
April 2015

The Empower Change guide is designed to guide you as an individual who wants to lead change in your organisation by empowering employees. You can use the guide to consider how to create and embed into your organisation any form of change with growing benefits.

This guide will speak to you personally, and show a process that you can follow whatever your current role/job. It is about you as a change facilitator. In addition to giving you guidance and tools to empower your organisation it will support and celebrate you as a change agent.


Empower Change(Link)


The aim of Empower Change is to empower individual and organisations to deliver positive sustainable action

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