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Suzannah
There’s more to client satisfaction than meets the eye rwconnect.esomar.org
I try to avoid discussing market research when I’m out with friends. Over the years I’ve found that they simply don’t want to know the merits of a seven point scale – or whether the overall experience questions should be at...
Suzannah
Suzannah
Six out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study.
Suzannah
Brands Fail To Grasp Social Media Opportunities blogs.wsj.com
Too many brands fail to integrate their social media strategy with real business objectives and so waste money and may actually alienate potential customers, says a leading global market research company.TNS, a Kantar company...
Suzannah
On 10.11.11 TNS will release the latest findings from Digital Life,... tnsdigitallife.com
Based on in-depth interviews with 72,000 people in 60 countries, its size, scale and detail make it the most comprehensive view of the online world at a global and local level. TNS will be offering an interactive data...
Suzannah
Learn more about our new offer BioQual combining the latest in neuromarketing and qualitative research feedback on TNS UK's new...
http://www.slideshare.net/tnsuk/mrs-presentation-cristina-de-balanzo-bono-19-mar-2012
MRS Presentation Cristina de Balanzo Bono 19 mar 2012 slideshare.net
Presentation given by Cristina de Balanzo Bono, global head of neuroscience, TNS during the annual Market Research Society conference March 20-21, 2012 in...
Suzannah
Suzannah
Mobile Life tnsglobal.com
TNS is a world leader in market research, global market information and business analysis. TNS provides market research insight across all industry and business sectors.
Suzannah
Suzannah
Consumers dislike ads on social networks | FT.com, http://www.ft.com/cms/s/0/57d72b8e-0afc-11e1-b62f-00144feabdc0.html
A majority of consumers are uncomfortable with the amount of commercial messages they see on social networks, a large global survey has found, even as Facebook and Google+ introduce more brand advertising to their online...
Suzannah
Are the additional costs of Christmas shopping trips tempting consumers online?
New study details by MasterCard Prepaid; with mentions of data from a study by TNS Finance earlier this year.
£3.2bn in hidden costs for Christmas shopping trips retailgazette.co.uk
By Gemma Taylor 11:03AM - Mon 28th November 2011 The additional cost of Christmas shopping trips is tempting more consumers to shop online, as a new study released today shows that £3.2 billion is spent in hidden costs. New...
Suzannah
TNS and ACTISKU Partner to Offer 3D Online Virtual Reality Retail Environments
New exclusive global partnership extends TNS’s retail and shopper research offer - TNS has announced an exclusive partnership with 3D ...
London, 6th February 2012 - TNS has announced an exclusive partnership with 3D online virtual reality specialist, ACTISKU, to further extend the company’s offer in retail and shopper research into online 3D environments,...
Suzannah
What customer experience giveth, it can also taketh away
Say hello to RW Connect’s newest blogger, Simon Wood, head of stakeholder management at TNS. In his first post Simon asks why when it ...
rwconnect.esomar.org rwconnect.esomar.org
Shehnaz
Social media: what it means for market research wallblog.co.uk
Traditionally, brands have turned to market researchers to find out more about what their customers and would-be customers want. This was the main way for them to access their customers. However, as social media channels have become better tailored to the needs of brands, with designated pages on Facebook and Google+ and Twitter feeds, direct [...]
