About the European Field & Experiential Marketing Forum Group
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Video: Nice use of technology to enhance Tropicana face-to-face interaction
Don't often post about campaigns from a specific agency (for reasons of wanting to stay impartial and I don't not encourage this group to...
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Data Insight Reporting Specialist - Oxford
GfK Field Marketing are currently recruiting. Click on the link below...
Field Marketing Enquiries
Most Popular Discussions

Business Development Director - Experiential Production Agency - London - £60/70k + comm
Currently looking for Business Development Director for a really exciting Creative Production Company within the experiential arena. ...

Calling on brand owners in London who've done live marketing
I have an opportunity for 3 brand owners/marketing managers to join a panel I'm chairing for our FaceTime Magazine at this year's ...

- Not really sure what's the value of it
- Sounds like a good idea
- We've started looking for some tools
- We've already applied some tools
- It's really an important element « your vote

Latest Blog Posts/ theloungegroup.com
Are the days of traditional sampling dead? We think so. Here we explore how getting product into consumers’ hands is becoming more exciting.

It's time to stop pushing.Now pull. claylondon.wordpress.com
All conversations need to carefully planned if you want to get the right results. Brand experience could be the point to start to develop a message or story, but your brand communications need...

2012 Eventia Awards Open for Entries
Entries are now open and the closing date for submissions will be 3rd August. Judging is due to take place on Monday 24th September. The ...
events eventia.org.uk
Friday 30th November 2012, London Hilton, Park Lane The Eventia Awards honour outstanding business-to-business and business-to-consumer events Overseas and in the UK, and is the key awards and networking night for the whole...

Visualize your Linkedin network (bit of fun - may also have a use)
There's a new Linkedin app (InMaps) which creates a visual map of your Linkedin network. This is mine. If nothing more it's a nice bit ...
InMaps - I visualized my LinkedIn network inmaps.linkedinlabs.com

Business Unit Director - £80,000 + Bonus + Benefits
I am currently looking for an exceptional BUD to join this leading field marketing agency in based in Oxfordshire.
My client really is ...

Worth a look: IOEX 2012 Seminar Programme (is anybody going?)
The IOEX (International Outdoor Event Expo, 6th – 8th March, ExCeL London) has unveiled a seminar programme that has a strong focus on ...

40% of businesses 'Have yet to prepare for the Olympics'
Businesses need to get off the starting block when it comes to getting ready for London 2012, says a survey - or they'll be left behind. ...


Opinion: Experiential marketing needs to win over the shopper in 2012 promomarketing.info
Tue 14th Feb 2012 Jamie Keddie, head of business development, Carbon Marketing: I have a question for my contemporaries in other experiential marketing agencies. Thinking about near store campaigns, how often do your briefs...

DEFINATELY Worth a read: White Paper - Best Experience Brands
BEST EXPERIENCE BRANDS reports the topline findings of quantitative and qualitative research conducted in late 2011 among consumers in ...
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences.
